Tengo s\u00f3lo dos ejemplos de c\u00f3mo un im\u00e1n puede reforzar una campa\u00f1a en tv y prensa, y adem\u00e1s generar el efecto boca-oreja.<\/p>\n
Renault Clio Community: empezaron a surgir imanes en farolas, papeleras y otros lugares met\u00e1licos. Eran cuadrados, con el fondo negro y una extra\u00f1a forma roja con referencias demon\u00edacas. Que yo recuerde, despu\u00e9s llegaron los anuncios en tv. El mensaje era \u00abEnter the community\u00bb. En la web de referencia no sab\u00edas tampoco de qu\u00e9 se trataba… hab\u00eda pruebas que ten\u00edas que superar y alguna pista: la comunidad que mencionaban ten\u00eda el s\u00edmbolo en la mano como marcado con fuego. Con el anuncio de televisi\u00f3n qued\u00f3 todo claro. Un chico estaba en una especie de almac\u00e9n vac\u00edo en plena tormenta con un ordenador, y su coche estaba fuera. Se desprend\u00eda un cable y le pasaba la corriente dej\u00e1ndole una marca en la mano: el cambio de marchas con forma de H. \u00a1\u00c9sa era la se\u00f1al demon\u00edaca!<\/p>\n
Nuevo Ford Focus: este im\u00e1n lo encontr\u00e9 el d\u00eda de reyes por la ma\u00f1ana, y el mensaje es \u00ab\u00bfQu\u00e9 pasa, no te han tra\u00eddo lo que esperabas?\u00bb. Apoya la campa\u00f1a \u00abdentro de la caja\u00bb (de la que ya hablar\u00e9 otro d\u00eda) pero no s\u00e9 cu\u00e1ndo han salido estos imanes o si hay m\u00e1s. <\/p>\n
Sin m\u00e1s datos, est\u00e1 claro que no es el mismo tipo de campa\u00f1a: una creaba una intriga y la otra lo desvela. Pero las dos me parecen muy intesantes.<\/p>\n
\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed<\/p>\n","protected":false},"excerpt":{"rendered":"
Tengo s\u00f3lo dos ejemplos de c\u00f3mo un im\u00e1n puede reforzar una campa\u00f1a en tv y prensa, y adem\u00e1s generar el efecto boca-oreja. Renault Clio Community: empezaron a surgir imanes en farolas, papeleras y otros lugares met\u00e1licos. Eran cuadrados, con el fondo negro y una extra\u00f1a forma roja con referencias demon\u00edacas. Que yo recuerde, despu\u00e9s llegaron […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-1907","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1907"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1907\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}