Un fin de a\u00f1o m\u00e1s, TVE ser\u00e1 la reina de la noche. Los presentadores de siempre en la plaza de siempre. Millones de personas viendo el mismo canal, temblando con ellos y brindando con ellos. Espa\u00f1a comer\u00e1 las uvas al son de las campanadas de TVE (aunque las auton\u00f3micas tambi\u00e9n tienen su peso, claro). El abultado share clama por un buen anunciante dispuesto a desembolsar los millones que vale tenernos a todos mirando su producto.<\/p>\n
Los \u00faltimos del 2004 ser\u00e1n: el antepen\u00faltimo Iberdrola (a 5.150 \u20ac por segundo), el pen\u00faltimo Coca-Cola (a 6.100 \u20ac el segundo) y el \u00faltimo una marca an\u00f3nima (ha pagado 7.800 \u20ac por segundo).<\/p>\n
Los primeros del 2005 ser\u00e1n: el primero Madrid 2012 (5.800 \u20ac por segundo), el segundo Gobierno Vasco (3.500 \u20ac el segundo) y el tercero a 2.000 \u20ac por segundo.<\/p>\n
Durante los \u00faltimos spots de televisi\u00f3n del a\u00f1o, algunos recuentan mil veces las doce uvas, otros las acabamos de pelar y deshuesar, ponemos algo de oro en la copa… \u00bfPero qui\u00e9n presta atenci\u00f3n a los primero del a\u00f1o? Todos estamos brindando, felicitando a los que est\u00e1n con nosotros, colpasando las l\u00edneas de tel\u00e9fono o acabando de tragar las uvas.<\/p>\n
Quiz\u00e1 no se preste mucha atenci\u00f3n a esos anuncios, pero el prestigio de ser el \u00faltimo anuncio del a\u00f1o s\u00f3lo lo tiene una marca. Y si no eres t\u00fa, quiz\u00e1 lo sea tu competencia.<\/p>\n
\u00bfM\u00e1s temas? Sigue atent@ y, si quieres, lo leer\u00e1s aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"
Un fin de a\u00f1o m\u00e1s, TVE ser\u00e1 la reina de la noche. Los presentadores de siempre en la plaza de siempre. Millones de personas viendo el mismo canal, temblando con ellos y brindando con ellos. Espa\u00f1a comer\u00e1 las uvas al son de las campanadas de TVE (aunque las auton\u00f3micas tambi\u00e9n tienen su peso, claro). El […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[390],"tags":[],"class_list":["post-1900","post","type-post","status-publish","format-standard","hentry","category-ideas-blogger"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1900"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1900\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}