{"id":185,"date":"2007-07-04T21:18:38","date_gmt":"2007-07-04T19:18:38","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=185"},"modified":"2007-07-04T21:17:59","modified_gmt":"2007-07-04T19:17:59","slug":"ad-los-caballos-de-motorola","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/07\/04\/ad-los-caballos-de-motorola\/","title":{"rendered":"[AD] Los caballos de Motorola"},"content":{"rendered":"<p>Pantalla en negro, un peque\u00f1o recuadro avisa \u00abMovistar presenta\u00bb y empieza <a href=\"http:\/\/www.moving-picture.com\/assets\/motorola_the_journey.mov\" target=\"_blank\">la pel\u00edcula<\/a>&#8230; una divertida evoluci\u00f3n del caballo en el cine titulada oficialmente como \u00abThe Journey\u00bb.<\/p>\n<p>Desde\u00a0la apuesta de <a href=\"http:\/\/es.wikipedia.org\/wiki\/Eadweard_Muybridge#El_Experimento:.22El_Caballo_en_movimiento.22\" target=\"_blank\">Muybridge<\/a>\u00a0al futuro con lanzas de fuego, pasando por\u00a0dibujos animados, indios montando a pelo y un ladr\u00f3n (con cierto aire\u00a0a la escena del parque\u00a0de \u00abMentiras arriesgadas\u00bb). Al final, el guerrero ninja futurista que parece caminar sobre el agua anuncia\u00a0el nuevo <a href=\"http:\/\/europe.motorola.com\/es\/motorizrz8\/\" target=\"_blank\">MOTORIZR Z8 de Motorola<\/a>\u00a0(palabra clave Zoetrope).<\/p>\n<p>\u00bfVes la\u00a0relaci\u00f3n caballo-m\u00f3vil? Yo tampoco, hasta que me doy cuenta que en realidad la relaci\u00f3n es cine-m\u00f3vil. El spot es en realidad la historia del cine con el caballo como protagonista. Si el animal siempre ha estado presente, para anunciar el futuro de la visi\u00f3n de pel\u00edculas ten\u00edan que usarlo.<\/p>\n<p>Podr\u00edan haber hecho la historia del cine con el tel\u00e9fono como protagonista (Sally Field en \u00abOjo por ojo\u00bb, Colin Farrell en \u00ab\u00daltima Llamada\u00bb&#8230;). Pero lo debieron descartar por tener que pagar derechos. Los caballos no tienen ese problema.<\/p>\n<p>Aunque en\u00a0<a href=\"http:\/\/www.moving-picture.com\/motorola\" target=\"_blank\">MPC<\/a> dicen que el estreno es hoy, en realidad se pudo ver ya en\u00a0el primer\u00a0anuncio del primer corte de\u00a0\u00abCSI\u00bb de este lunes\u00a0y en el respectivo de ayer\u00a0en\u00a0\u00abHouse\u00bb. En la ficha podemos ver que se grab\u00f3 en Espa\u00f1a, quiz\u00e1 por eso tuvimos preestreno&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pantalla en negro, un peque\u00f1o recuadro avisa \u00abMovistar presenta\u00bb y empieza la pel\u00edcula&#8230; una divertida evoluci\u00f3n del caballo en el cine titulada oficialmente como \u00abThe Journey\u00bb. Desde\u00a0la apuesta de Muybridge\u00a0al futuro con lanzas de fuego, pasando por\u00a0dibujos animados, indios montando a pelo y un ladr\u00f3n (con cierto aire\u00a0a la escena del parque\u00a0de \u00abMentiras arriesgadas\u00bb). Al [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[15,29],"class_list":["post-185","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-movistar","tag-telefonia"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=185"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/185\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}