{"id":184,"date":"2007-07-04T20:28:58","date_gmt":"2007-07-04T18:28:58","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=184"},"modified":"2012-07-30T11:41:58","modified_gmt":"2012-07-30T09:41:58","slug":"media-news-s27-a07","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/07\/04\/media-news-s27-a07\/","title":{"rendered":"Media News S27 A07"},"content":{"rendered":"<p>La <a href=\"http:\/\/download.aimc.es\/aimc\/02egm\/resumegm207.pdf\" target=\"_blank\">segunda ola del EGM<\/a> protagoniza el\u00a0Media News de esta semana.\u00a0<\/p>\n<p><strong>Televisi\u00f3n<\/strong><\/p>\n<ul>\n<li>Seg\u00fan ellos, Antena 3 tiene un share del 23,4%, seguida de TeleCinco con el 20,3% y TVE1 con 18,8%.<\/li>\n<li>El consumo televisivo es de 221 por persona y d\u00eda.<\/li>\n<li>En cuanto a cadenas tem\u00e1ticas: Fox (3.151.000), seguido de cerca por 40 latino (3.053.000), Calle 13 y Canal +. Se incluyen en esta lista TeleCinco Estrellas (2.141.000), Antena.Neox (2.015.000), Telecinco sport (1.992.000) y Antena.Nova (1.981.000).<\/li>\n<\/ul>\n<p><strong>Publicidad exterior<\/strong><\/p>\n<ul>\n<li>N\u00famero de individuos que\u00a0han visto publicidad ayer en buses (9.661.000), en cabinas de telef\u00f3no (9.058.000) y paradas de autobus (8.774.000).\u00a0Ranking completo: Relojes, Vallas y carteleras, Kioscos, Mupis\/opis, Contenedores, Columnas, Monopostes, Lonas, Luminosos, Centro comercial, Andenes metro, Pasillos metro,\u00a0Mastiles banderas, Tv estc metro, Estaci\u00f3n tren, Aeropuertos<\/li>\n<\/ul>\n<p><strong>Cine<\/strong><\/p>\n<ul>\n<li>H\u00e1bito de asistecia al cine: 52,4% casi nunca; 0,3% 2 veces o m\u00e1s a la semana.<\/li>\n<\/ul>\n<p><strong>Internet<\/strong><\/p>\n<ul>\n<li>Es el \u00fanico medio que siempre\u00a0ha aumentado su % de penetraci\u00f3n.<\/li>\n<li>El 26,4% se conect\u00f3 ayer. En el 97 era el 0.9%\u00a0<\/li>\n<li>Aunque sea s\u00f3lo informaci\u00f3n relativa a los sitios que ellos controlan, merece la pena saber que Yahoo encabeza el ranking, seguido de Terra.\u00a0Pr\u00e1cticamente el resto (menos P\u00e1ginas amarillas y Oz\u00fa) son ediciones digitales de prensa, cadenas\u00a0de televisi\u00f3n, radios\u00a0y revistas.<\/li>\n<\/ul>\n<p><strong>Prensa<\/strong><\/p>\n<ul>\n<li><em>20 minutos<\/em> sigue siendo el diario m\u00e1s le\u00eddo, seguido de <em>Marca.<\/em> En el tercer escal\u00f3n del podium, entre\u00a0un gratuito y\u00a0un deportivo, est\u00e1 <em>El Pa\u00eds<\/em>.<\/li>\n<\/ul>\n<p><strong>Revistas<\/strong><\/p>\n<ul>\n<li>De televisi\u00f3n:Xl Semanal Tv (1.086.000\u00a0a la semana);\u00a0Teleprograma (260.000); Tele Novela (172.00), Super Tele (158.000) y Teleindiscreta (147.000). Digital + (322.000 al mes).<\/li>\n<li>De cine:\u00a0Fotogramas (546.000 al mes).<\/li>\n<li>De PCs e Internet: Computer Hoy (396.000\/quincena); Pc Today (196.000\/quincena).\u00a0Playstation (480.000\/mes); Pc Actual (311.000), Playmania (252.000) y Hobby Consolas (250.000).<\/li>\n<\/ul>\n<p><strong>Radio<\/strong><\/p>\n<ul>\n<li>De lejos, la Ser es la m\u00e1s escuchada (38,5% de share), seguida de C40 (24%) y\u00a0Cope (18,4%).<\/li>\n<li>El consumo total es de 110 minutos por persona y d\u00eda.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La segunda ola del EGM protagoniza el\u00a0Media News de esta semana.\u00a0 Televisi\u00f3n Seg\u00fan ellos, Antena 3 tiene un share del 23,4%, seguida de TeleCinco con el 20,3% y TVE1 con 18,8%. El consumo televisivo es de 221 por persona y d\u00eda. En cuanto a cadenas tem\u00e1ticas: Fox (3.151.000), seguido de cerca por 40 latino (3.053.000), [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,6,2,8,3],"tags":[136,13,459,92,102,89,112,54],"class_list":["post-184","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-prensa","category-publicidad","category-radio","category-television","tag-antena-3","tag-audiencias","tag-canales-de-television","tag-consumo-televisivo","tag-egm","tag-la1","tag-publicidad-exterior","tag-telecinco"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=184"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/184\/revisions"}],"predecessor-version":[{"id":4496,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/184\/revisions\/4496"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}