{"id":176,"date":"2007-06-28T15:28:49","date_gmt":"2007-06-28T13:28:49","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=176"},"modified":"2007-06-27T21:27:54","modified_gmt":"2007-06-27T19:27:54","slug":"ad-publicidad-una-vez-al-ano","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/06\/28\/ad-publicidad-una-vez-al-ano\/","title":{"rendered":"[AD] Publicidad una vez al a\u00f1o"},"content":{"rendered":"<p>Al ver el <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=175\">anuncio de Bacardi<\/a> no pens\u00e9 precisamente en la verbena de San Juan, m\u00e1s bien en qu\u00e9 pasar\u00eda si la publicidad estuviese siempre tan localizada en el tiempo. Te propongo so\u00f1ar un rato&#8230; \u00bf<strong>Te imaginas que todos los anuncios se pudiesen publicar\/emitir solo 1 d\u00eda al a\u00f1o<\/strong>? \u00bfPodr\u00eda existir una ley as\u00ed?<\/p>\n<p>Se me ocurren algunas ideas:<\/p>\n<ul>\n<li>Al poco de aprobarse la ley, seguro que buscar\u00edan la manera de hacer <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2004\/12\/ad-anuncios-que-son-cortometrajes.html\">publireportajes<\/a> en lugar de spots de\u00a020 o 30 segundos.\u00a0<\/li>\n<li>La <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=60\">creatividad<\/a> tendr\u00eda el triple o m\u00e1s de importancia: una \u00fanica oportunidad no se puede dejar pasar.<\/li>\n<li>Se explotar\u00edan hasta la saciedad\u00a0eventos que congregasen a\u00a0mayor audiencia, como <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=89\">el deporte<\/a>&#8230; hasta que prestasemos menos atenci\u00f3n que ahora.<\/li>\n<li>Con un poco de suerte se prohibir\u00eda el product placement abierto o encubierto para evitar impactos.<\/li>\n<li>Se utilizar\u00eda una estrategia m\u00e1s c\u00f3mplice entre los medios (si es que se permitiese usar m\u00e1s de un soporte) como por ejemplo anunciando el spot en la prensa, como <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=14\">Freixenet<\/a> o <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/12\/ad-la-mquina-de-coca-cola.html\">Coca-Cola<\/a>.<\/li>\n<li>Una opci\u00f3n (muy) radical ser\u00eda crear \u2018d\u00edas patrocinados por\u2019 buscando el monopolio publicitario, igual que hizo <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/10\/ad-acciona-nos-acciona.html\">Acciona<\/a> pero en todos los medios pero a lo bruto.<\/li>\n<li>Nos har\u00edan estudios de mercado constantemente para no fallar en el planteamiento del anuncio.<\/li>\n<li>O quiz\u00e1 simplemente se explotar\u00eda a los <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/03\/ad-publicidad-hecha-por-famosos.html\">famosos<\/a> para endosarles a\u00fan m\u00e1s marcas y para que las paseasen por ah\u00ed.<\/li>\n<\/ul>\n<p>\u00bf<strong>Y qu\u00e9 pensar\u00edan de esta propuesta los medios<\/strong>? No creo que les gustase si les hace perder dinero, as\u00ed que subir\u00edan el precio del segundo para compensar. Tampoco creo que quisiesen\u00a0rebajar el n\u00famero de cortes publicitarios as\u00ed que la audiencia tampoco ganar\u00eda mucho.<\/p>\n<p>Para quienes disfrutamos viendo anuncios ser\u00eda una alegr\u00eda porque con tan poco margen, todos ser\u00edan de los buenos. Aunque quiz\u00e1 en ese mundo imaginario estar\u00eda prohibido hablar de anuncios porque en el fondo es una manera de\u00a0hacerles publicidad (\u00a1viva el <a href=\"http:\/\/en.wikipedia.org\/wiki\/User-generated_content\">contenido generado por los usuarios<\/a>!).<\/p>\n<p>Volviendo a la realidad&#8230;\u00a0si yo no garantizo poder estar un a\u00f1o\u00a0sin comentar un anuncio, no creo que una marca pueda permitirse no bombardearnos, al menos, un mes al a\u00f1o.<\/p>\n<p>Esto me recuerda una cita acerca de la repetici\u00f3n de mensajes&#8230; pr\u00f3ximo tema, la repetici\u00f3n publicitaria.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al ver el anuncio de Bacardi no pens\u00e9 precisamente en la verbena de San Juan, m\u00e1s bien en qu\u00e9 pasar\u00eda si la publicidad estuviese siempre tan localizada en el tiempo. Te propongo so\u00f1ar un rato&#8230; \u00bfTe imaginas que todos los anuncios se pudiesen publicar\/emitir solo 1 d\u00eda al a\u00f1o? \u00bfPodr\u00eda existir una ley as\u00ed? Se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[108,123,140,81],"class_list":["post-176","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-creatividad-en-publicidad","tag-efectividad-de-la-publicidad","tag-patrocinio","tag-product-placement"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=176"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/176\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}