{"id":172,"date":"2007-06-17T12:28:42","date_gmt":"2007-06-17T10:28:42","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=172"},"modified":"2008-02-14T17:14:45","modified_gmt":"2008-02-14T16:14:45","slug":"ad-gv2-shopping-20","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/06\/17\/ad-gv2-shopping-20\/","title":{"rendered":"[AD] GV2 = shopping 2.0"},"content":{"rendered":"

Gran V\u00eda 2<\/a> es un centro comercial de L’Hospitalet de Llobregat con un dise\u00f1o interior que recuerda a un palacio<\/a>, sobretodo por las\u00a0l\u00e1mparas. Ser\u00e1 que este ‘look antiguo’, aunque muy luminoso, no les parece adaptado a los nuevos compradores y se han inventado<\/a> el concepto ‘shopping 2.0’.<\/p>\n

\u00abLlega una nueva versi\u00f3n de Gran Via 2 llena de novedades, ocio y cultura urbana para todo el mundo\u00bb, as\u00ed lo definen en el microsite www.shopping2-0.com<\/a>\u00a0desde donde podemos acceder el spot, visto tambi\u00e9n en televisi\u00f3n.<\/p>\n

En el spot, un chico aterriza en el mundo virtual de lo que parece Second life\u00a0en busca de nuevas experiencias, seg\u00fan le dice a una chica que pasaba por all\u00ed. Ella le dice que \u00ab\u00bfcon esas pintas?\u00bb y le coge de la mano y se lo lleva… a Gran V\u00eda 2, donde no s\u00f3lo se convierten en reales sino que salen con un par de\u00a0bolsas y abrazados.<\/p>\n

De momento pues\u00a0no es una campa\u00f1a para\u00a0promocionar una\u00a0nueva tienda\/centro comercial GV2\u00a0en Second life. M\u00e1s bien al contrario porque el mensaje parece decir: si quieres nuevas experiencias, has de ir al mundo real. O, tambi\u00e9n muy posible,\u00a0no te dejes el dinero ah\u00ed, sino en la vida real.<\/p>\n

Lo interesante ser\u00eda saber c\u00f3mo ven el anuncio gente que no conoce Second life (y eso que yo no soy fan precisamente de ese entorno). Pero claro, el target de la campa\u00f1a es precisamente gente que lo reconoce, para el resto (m\u00e1s mayores), la idea de ‘palacio’ es lo que les sigue gustando de este centro comercial.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gran V\u00eda 2 es un centro comercial de L’Hospitalet de Llobregat con un dise\u00f1o interior que recuerda a un palacio, sobretodo por las\u00a0l\u00e1mparas. Ser\u00e1 que este ‘look antiguo’, aunque muy luminoso, no les parece adaptado a los nuevos compradores y se han inventado el concepto ‘shopping 2.0’. \u00abLlega una nueva versi\u00f3n de Gran Via 2 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2],"tags":[304,75],"class_list":["post-172","post","type-post","status-publish","format-standard","hentry","category-internet","category-publicidad","tag-centros-comerciales","tag-second-life"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=172"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/172\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}