{"id":17192,"date":"2020-09-07T08:08:00","date_gmt":"2020-09-07T06:08:00","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=17192"},"modified":"2020-09-25T19:08:25","modified_gmt":"2020-09-25T17:08:25","slug":"contenidos-cual-es-mi-mejor-recomendacion-para-hacer-una-estrategia-de-marketing-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2020\/09\/07\/contenidos-cual-es-mi-mejor-recomendacion-para-hacer-una-estrategia-de-marketing-de-contenidos\/","title":{"rendered":"[Contenidos] \u00bfCu\u00e1l es mi mejor recomendaci\u00f3n para hacer una estrategia de marketing de contenidos?"},"content":{"rendered":"\n<p>Esta fue una de las preguntas que me hizo la semana pasada <a href=\"https:\/\/twitter.com\/Frivertt\">Fernando<\/a> para el <a href=\"https:\/\/www.iminbound.com\/marketing-de-contenidos-beneficios-podcast\/\">podcast L\u00edderes del marketing<\/a> de su agencia <a href=\"https:\/\/twitter.com\/IM_inbound\">I&#8217;m Inbound<\/a>: <strong>\u00bfcu\u00e1l es mi mejor recomendaci\u00f3n para gestionar o hacer una estrategia de marketing de contenidos? <\/strong>Mi respuesta: organizarse, tener muy claras las prioridades de las piezas para publicarlas a tiempo y de forma coherente.<\/p>\n\n\n\n<p>Hay tres documentos que puedes utilizar para poner orden en tus contenidos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Roadmap<\/strong>: para contenidos a largo plazo que requieran varios meses de preparaci\u00f3n, tengan varios departamentos implicados o sean imprescindibles dentro de la estrategia. Recuerda que <a href=\"https:\/\/twitter.com\/evasanagustin\/status\/1278648691302301696\">el roadmap es una hoja de ruta<\/a> que puede cubrir varios a\u00f1os.<\/li><li><strong>Plan<\/strong>: para contenidos a medio plazo que vayan a ser reciclados o distribuidos en varios canales. Convertir <a href=\"https:\/\/www.marketingdecontenidos.es\/biblioteca\/mapa-de-contenidos-en-10-pasos\/\">el mapa de contenidos<\/a> en plan es relativamente f\u00e1cil ya que ambos son una tabla, solo has de tener en cuenta <a href=\"http:\/\/www.marketingdecontenidos.es\/plantillas\/plan-contenidos-medios-sociales\/\">otras columnas<\/a>.<\/li><li><strong>Calendario<\/strong>: para contenidos a corto plazo a los que asignar una fecha concreta de publicaci\u00f3n. Al final, todas las piezas deber\u00edan mostrarse en <a href=\"https:\/\/www.marketingdecontenidos.es\/faqs\/para-que-sirve-un-calendario-editorial\/\">un calendario editorial<\/a>, pero primero pueden pasar por los documentos anteriores.<\/li><\/ul>\n\n\n\n<p>\u00bfHace falta tener estos tres documentos? <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2019\/07\/15\/contenidos-los-minimos-de-los-principales-entregables-de-contenidos\/\" data-type=\"post\" data-id=\"13021\">Los m\u00ednimos<\/a> los pones t\u00fa, simplemente ten en cuenta <strong>sus diferencias<\/strong> en cuanto al plazo de tiempo que cubren, qui\u00e9n los utiliza y cu\u00e1nta informaci\u00f3n muestran.<\/p>\n\n\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2020%2F09%2F07%2Fcontenidos-cual-es-mi-mejor-recomendacion-para-hacer-una-estrategia-de-marketing-de-contenidos%2F&#038;text=Organizarse%20bien%20es%20mi%20mejor%20recomendaci%C3%B3n%20para%20una%20estrategia%20de%20%23marketingdecontenidos.%20&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">Organizarse bien es mi mejor recomendaci\u00f3n para una estrategia de #marketingdecontenidos.  <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2020%2F09%2F07%2Fcontenidos-cual-es-mi-mejor-recomendacion-para-hacer-una-estrategia-de-marketing-de-contenidos%2F&#038;text=Organizarse%20bien%20es%20mi%20mejor%20recomendaci%C3%B3n%20para%20una%20estrategia%20de%20%23marketingdecontenidos.%20&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n\n\n<p>La entrevista dur\u00f3 una media hora y pudimos charlar de otras cuestiones, como el papel de la curaci\u00f3n de contenidos, la diferencia entre content strategy y content marketing o, siguiendo con el t\u00edtulo del podcast, los beneficios para las empresas de utilizar el marketing de contenidos. Puedes <a href=\"https:\/\/www.ivoox.com\/episodio-5-el-marketing-contenidos-y-audios-mp3_rf_55830831_1.html\">escucharlo en iVoox<\/a>.<\/p>\n\n\n\n<iframe id='audio_55830831' frameborder='0' allowfullscreen='' scrolling='no' height='200' style='border:1px solid #EEE; box-sizing:border-box; width:100%;' src=\"https:\/\/www.ivoox.com\/player_ej_55830831_4_1.html?c1=ff6600\"><\/iframe>\n\n\n\n<p>Gracias a Fernando y a <a href=\"https:\/\/www.iminbound.com\">I&#8217;m Inbound<\/a> por la oportunidad de hablar sobre marketing de contenidos, \u00a1espero que haya una pr\u00f3xima vez!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta fue una de las preguntas que me hizo la semana pasada Fernando para el podcast L\u00edderes del marketing de su agencia I&#8217;m Inbound: \u00bfcu\u00e1l es mi mejor recomendaci\u00f3n para gestionar o hacer una estrategia de marketing de contenidos? Mi respuesta: organizarse, tener muy claras las prioridades de las piezas para publicarlas a tiempo y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,413],"tags":[453,12,515,566,552,563],"class_list":["post-17192","post","type-post","status-publish","format-standard","hentry","category-dm","category-marketing-de-contenidos","tag-calendario-editorial","tag-dmassm","tag-entregables-de-contenidos","tag-mapa-de-contenidos","tag-plan-de-contenidos","tag-roadmap-de-los-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/17192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=17192"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/17192\/revisions"}],"predecessor-version":[{"id":17200,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/17192\/revisions\/17200"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=17192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=17192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=17192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}