{"id":168,"date":"2007-06-09T14:28:59","date_gmt":"2007-06-09T12:28:59","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=168"},"modified":"2026-01-05T14:09:22","modified_gmt":"2026-01-05T13:09:22","slug":"ad-un-momento-cervecero","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/06\/09\/ad-un-momento-cervecero\/","title":{"rendered":"[AD] Un momento cervecero"},"content":{"rendered":"

Dos anuncios de cerveza llaman mi atenci\u00f3n estos d\u00edas. Esta vez no es Cruzcampo<\/a>, aunque saquen versi\u00f3n Light, ni tampoco San Miguel, aunque ‘se acerque’ San Ferm\u00edn. Estrella y Carlsberg son las que me sorprenden.<\/p>\n

Estrella Damm<\/strong> lleva un tiempo basando sus mensajes<\/a> en\u00a0la edad (imposible olvidar el spot<\/a>\u00a0en el que conviv\u00edan dos mundos<\/a>). Esta vez<\/a>, un deseo\u00a0a una estrella fugaz (teniendo una marca con ese nombre, no ten\u00eda sentido pedirlo a un pastel de cumplea\u00f1os) detiene el tiempo para el protagonista.<\/p>\n

Pero esto es el final del spot, porque vemos su vida al rev\u00e9s, desde su funeral hasta unos segundos antes de pedir el deseo. Eso s\u00ed, con\u00a0fechas sobreimpresas para que nos demos cuenta de que este paso del tiempo no le afecta. \u00c9l sigue igual, misma ropa, misma sonrisa y\u00a0misma cerveza en la mano (siempre izquierda adem\u00e1s).<\/p>\n

Espero que se le vaya llenando porque sino menudo chasco: pedir conservar ese instante para siempre y quedarse sin cerveza, algo que (se presupone) completaba el m\u00e1gico momento de un ba\u00f1o nocturno en una playa vac\u00eda. El romanticismo no entra en los spots de bebidas alcoh\u00f3licas. Una l\u00e1stima porque habr\u00eda sido divertido ver c\u00f3mo se conserva un beso perfecto con el paso de los a\u00f1os.<\/p>\n

El otro spot que me llama la atenci\u00f3n es el de Carlsberg<\/strong>. Del habitual bar<\/a> a lo alto de una monta\u00f1a, \u00a1menudo cambio! Quiz\u00e1 sea una respuesta al repartidor de San Miguel pero al menos han conservado el esp\u00edritu de su\u00a0‘posiblemente’.<\/p>\n

Esta vez unos escaladores est\u00e1n en una tienda de campa\u00f1a en lo alto de una monta\u00f1a y, toc-toc, llaman a la tienda y aparece un repartidor Carlsberg. El chaval deja las copas y se tira en paraca\u00eddas. Y no s\u00f3lo eso, luego vuelve por si quieren repartir.<\/p>\n

La voz en off nos lee el pensamiento: \u00abCarlsberg no hace entrega a domicilio. Pero si las hiciese ser\u00edan posiblemente las mejores del mundo\u00bb. A la altura que est\u00e1n, \u00a1eso s\u00ed es una cerveza helada! Quiz\u00e1 los alpinistas hubieran preferido una taza de caf\u00e9 calentita.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dos anuncios de cerveza llaman mi atenci\u00f3n estos d\u00edas. Esta vez no es Cruzcampo, aunque saquen versi\u00f3n Light, ni tampoco San Miguel, aunque ‘se acerque’ San Ferm\u00edn. Estrella y Carlsberg son las que me sorprenden. Estrella Damm lleva un tiempo basando sus mensajes en\u00a0la edad (imposible olvidar el spot\u00a0en el que conviv\u00edan dos mundos). Esta […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[119],"class_list":["post-168","post","type-post","status-publish","format-standard","hentry","category-prensa","tag-marcas-de-bebidas-alcoholicas"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/168\/revisions"}],"predecessor-version":[{"id":36032,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/168\/revisions\/36032"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}