{"id":16502,"date":"2020-05-04T10:08:00","date_gmt":"2020-05-04T08:08:00","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=16502"},"modified":"2020-05-02T20:00:19","modified_gmt":"2020-05-02T18:00:19","slug":"de-profesion-content-strategist-ebook-6w","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2020\/05\/04\/de-profesion-content-strategist-ebook-6w\/","title":{"rendered":"De profesi\u00f3n, content strategist (ebook 6W)"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/www.marketingdecontenidos.es\/biblioteca\/6w-sobre-el-content-strategist\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.marketingdecontenidos.es\/wp-content\/uploads\/2020\/05\/6w-contentstrategist.png\" alt=\"\" width=\"494\" height=\"349\"\/><\/a><\/figure><\/div>\n\n\n\n<p>El perfil profesional de estratega de contenidos est\u00e1 poco representado en las empresas. El motivo seguramente sea que, para variar cuando hablamos de contenidos, muchas de sus funciones acaban en manos de otros. Cuando hay que hacer la estrategia de contenidos, la hacen desde marketing. Si hay que definir el tono de la voz, se encargan en comunicaci\u00f3n. Los cambios en la web los deciden <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2018\/07\/09\/contenidos-departamentos-de-los-profesionales-de-marketing-y-comunicacion\/\">cualquiera de los anteriores<\/a> u otros como los de experiencia de usuario. As\u00ed que, \u00bfpara qu\u00e9 hace falta?<\/p>\n\n\n\n<p>Si te interesa saberlo, puedes descargar en PDF el ebook \u00ab<a href=\"https:\/\/app.box.com\/s\/vqrnkqdmhjka6uetiiou4x7abor4p58m\">6W sobre el content strategist<\/a>\u00ab. Su \u00edndice es el siguiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00bf<strong>Qui\u00e9n <\/strong>es el content strategist?<\/li><li>\u00bf<strong>Por qu\u00e9<\/strong> contratar a un estratega de contenidos?<\/li><li>\u00bf<strong>Cu\u00e1ndo <\/strong>debe empezar a trabajar?<\/li><li>\u00bf<strong>D\u00f3nde <\/strong>se enmarca este perfil profesional?<\/li><li>\u00bf<strong>C\u00f3mo <\/strong>trabaja un especialista en contenidos?<\/li><li>\u00bf<strong>Qu\u00e9 <\/strong>herramientas utiliza el content strategist?<\/li><\/ul>\n\n\n\n<p>Es tercer ebook de <a href=\"https:\/\/www.marketingdecontenidos.es\/biblioteca\/coleccion\/6w\/\">esta colecci\u00f3n<\/a> breve sobre perfiles relacionados con contenidos, anteriormente: <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2017\/03\/13\/de-profesion-redactor-de-contenidos-o-copywriter-ebook-6w\/\">redactor\/copywriter<\/a> y <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2018\/12\/10\/de-profesion-content-curator-ebook-6w\/\">content curator<\/a>. Tienes m\u00e1s pistas sobre estas profesiones en mis libros \u00ab<a href=\"http:\/\/amzn.to\/2hI8Q5b\">Plan de contenidos<\/a>\u00bb y \u00ab<a href=\"https:\/\/www.amazon.es\/dp\/B01ED2TI3K?&amp;tag=evasanagustin-21\">Estrategia de contenidos<\/a>\u00ab, adem\u00e1s de en \u00ab<a href=\"https:\/\/amzn.to\/2OswdQD\">Marketing de contenidos<\/a>\u00ab.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El perfil profesional de estratega de contenidos est\u00e1 poco representado en las empresas. El motivo seguramente sea que, para variar cuando hablamos de contenidos, muchas de sus funciones acaban en manos de otros. Cuando hay que hacer la estrategia de contenidos, la hacen desde marketing. Si hay que definir el tono de la voz, se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[12,538],"class_list":["post-16502","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-dmassm","tag-estratega-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/16502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=16502"}],"version-history":[{"count":8,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/16502\/revisions"}],"predecessor-version":[{"id":16518,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/16502\/revisions\/16518"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=16502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=16502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=16502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}