{"id":162,"date":"2007-06-04T18:08:10","date_gmt":"2007-06-04T16:08:10","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=162"},"modified":"2007-06-04T19:09:55","modified_gmt":"2007-06-04T17:09:55","slug":"tv-la-formula-de-cuatro","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/06\/04\/tv-la-formula-de-cuatro\/","title":{"rendered":"[TV] La f\u00f3rmula de Cuatro"},"content":{"rendered":"

En la prensa de ayer Cuatro public\u00f3 (vamos, contrat\u00f3) un anuncio a doble cara\u00a0de un\u00a0flamante rojo\u00a0(todo lo\u00a0rojo y flamante que la tinta de prensa permite) para contarnos su f\u00f3rmula del \u00e9xito<\/a> (nada que ver con la F\u00f3rmula 1\u00a0y sus l\u00edos<\/a>, al menos de momento).<\/p>\n

La ecuaci\u00f3n que proponen la han\u00a0maquetado con sus burbujitas con formas de logo para contener los n\u00fameros:<\/p>\n

Cuatro\u00a0x 18 meses de vida = 8,1% audiencia total = 10,2% audiencia comercial = +1000 marcas que conf\u00edan en nosotros<\/strong><\/p>\n

Debajo, la explicaci\u00f3n a modo de cadena entre ellos (su programaci\u00f3n), audiencia (los que elegimos, \u00bfno?) y anunciantes (la pasta):<\/p>\n

\u00abLas series eligen cuatro. Los buenos programas eligen cuatro. La audiencia aprecia los programas y las series que eligen cuatro. Los anunciantes prefieren a la audiencia de los programas y las series que eligen Cuatro. Vuestra elecci\u00f3n ha conseguido que, en tan s\u00f3lo 18 meses, Cuatro sea un \u00e9xito<\/strong>\u00ab.<\/p>\n

Ya a\u00a0pie de p\u00e1gina, el mensaje que deber\u00eda encabezarlo todo: \u00abGracias por elegir la televisi\u00f3n diferente.<\/strong> Practica Cuatro\u00bb. Pero a\u00fan hay m\u00e1s, en letra peque\u00f1a,\u00a0la explicaci\u00f3n de qu\u00e9 es audiencia comercial<\/strong>: \u00abla que buscan los anunciantes: individuos urbanos de 16 a 54 a\u00f1os y de clases altas y medias\u00bb.<\/p>\n

\u00bfNo crees que el anuncio es un pel\u00edn retorcido?\u00a0Vale, nos dan las gracias porque les hacemos ganar dinero. Pero \u00bfnos tienen que dar el total de marcas con las que interrumpen las series y programas que elegimos? Parece que les est\u00e9n dando las gracias a los anunciantes, no a nosotros.<\/p>\n

Srs de Cuatro, el \u00e9xito, la audiencia, \u00a1somos nosotros! \u00bfQu\u00e9 pinta aqu\u00ed el target comercial?<\/p>\n

Por cierto, a saber por qu\u00e9 en las tres primeras frases ‘cuatro’ va en min\u00fascula y luego en may\u00fascula. Quiz\u00e1 siga la misma l\u00f3gica que el poster que patrocin\u00f3 en Catalunya el estreno de \u00abCuenta atr\u00e1s\u00bb: un gazapo.<\/p>\n","protected":false},"excerpt":{"rendered":"

En la prensa de ayer Cuatro public\u00f3 (vamos, contrat\u00f3) un anuncio a doble cara\u00a0de un\u00a0flamante rojo\u00a0(todo lo\u00a0rojo y flamante que la tinta de prensa permite) para contarnos su f\u00f3rmula del \u00e9xito (nada que ver con la F\u00f3rmula 1\u00a0y sus l\u00edos, al menos de momento). La ecuaci\u00f3n que proponen la han\u00a0maquetado con sus burbujitas con formas […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[13,73],"class_list":["post-162","post","type-post","status-publish","format-standard","hentry","category-television","tag-audiencias","tag-cuatro"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=162"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/162\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}