{"id":157,"date":"2007-05-29T21:18:30","date_gmt":"2007-05-29T19:18:30","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=157"},"modified":"2007-05-29T21:27:01","modified_gmt":"2007-05-29T19:27:01","slug":"ad-la-cana-de-espana","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/05\/29\/ad-la-cana-de-espana\/","title":{"rendered":"[AD] La ca\u00f1a de Espa\u00f1a"},"content":{"rendered":"

La franquicia de cervecer\u00edas Ca\u00f1as y Tapas<\/a> ha puesto en marcha hace unos d\u00edas una campa\u00f1a para promocionar la web www.lacanadespana.com<\/a>\u00a0(no confundir con www.lacanadeespana.com<\/a>).<\/p>\n

Para empezar\u00a0la URL que tiene doble ‘\u00f1’ lo cual puede ser un problema para recomendar la p\u00e1gina, pero es dif\u00edcilmente salvable si quieren usar su propio nombre.<\/p>\n

Su soluci\u00f3n ha sido una campa\u00f1a de banners con doble funci\u00f3n: primero mostrar la URL (aunque sea casi ilegible) y despu\u00e9s al clickar te llevan, en lugar de la home, a una p\u00e1gina de recomendaci\u00f3n a un amigo. Bueno, ellos lo llaman ‘amiguete’ porque han copiado dos personajes f\u00e1cilmente identificables (uno ya te imaginas que es Torrente y el otro es Luisma de \u00abA\u00edda\u00bb).<\/p>\n

La animaci\u00f3n que consigues dista mucho de\u00a0la sincron\u00eda de la\u00a0postal navide\u00f1a de Nightology<\/a>, pero el esp\u00edtiru es el mismo: alguien que te llama por tu nombre y te recomienda que entres en la web.<\/p>\n

El resultado puede ser una tonter\u00eda<\/a> pero si existe un gremio de fabricantes de cerveza, \u00e9ste tendr\u00eda que haber sido su spot. O, mejor a\u00fan, de alguien que est\u00e9 promoviendo un sello de calidad de la cerveza. Por mucho que se\u00a0conserve como fondo\u00a0la imagen del web en el site promocional, no vende lo suficiente los locales.<\/p>\n

Por cierto que la web<\/a> tambi\u00e9n tiene un concurso al que enviar fotos y v\u00eddeos adem\u00e1s un juego al m\u00e1s puro estilo del spot que mezclaba bebida y gasolina.<\/p>\n","protected":false},"excerpt":{"rendered":"

La franquicia de cervecer\u00edas Ca\u00f1as y Tapas ha puesto en marcha hace unos d\u00edas una campa\u00f1a para promocionar la web www.lacanadespana.com\u00a0(no confundir con www.lacanadeespana.com). Para empezar\u00a0la URL que tiene doble ‘\u00f1’ lo cual puede ser un problema para recomendar la p\u00e1gina, pero es dif\u00edcilmente salvable si quieren usar su propio nombre. Su soluci\u00f3n ha sido […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[119,90],"class_list":["post-157","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-marcas-de-bebidas-alcoholicas","tag-url-de-producto"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=157"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/157\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}