{"id":155,"date":"2007-05-26T23:58:45","date_gmt":"2007-05-26T21:58:45","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=155"},"modified":"2026-01-05T13:56:20","modified_gmt":"2026-01-05T12:56:20","slug":"ad-contramensajes-de-aquarius","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/05\/26\/ad-contramensajes-de-aquarius\/","title":{"rendered":"[AD] Contramensajes de Aquarius"},"content":{"rendered":"

Mientras la campa\u00f1a de televisi\u00f3n de Aquarius se centra en hablar del marketing basado en\u00a0estudios de mercado, la gr\u00e1fica sigue otro camino y a\u00f1ade debajo de \u00abBebida para deportistas\u00bb frases supuestamente escritas por un cr\u00edtico a la marca.<\/p>\n

Como tienen rasgos manuscritos, la primera vez que lo vi tambi\u00e9n<\/a> pens\u00e9 que alguien hab\u00eda escrito frases graciosillas tipo \u00abYa lo sabemos, lo pone en la etiqueta\u00bb o \u00abCon noticias as\u00ed quien necesita leer el diario en el metro\u00bb. Pero cuando te fijas ves que se trata de un r\u00f3tulo m\u00e1s y que\u00a0va incorporado al cartel, as\u00ed la gracia guerrillera se acaba.<\/p>\n

Aquarius, aunque diga que\u00a0somos cajas de sorpresas<\/a>, intenta poner por escrito lo que piensan los consumidores.<\/p>\n

Seguramente los vecinos del Passeig de Colom con Via Laietana pensar\u00e1n que la lona que les tapa el andamio es buena porque les ayuda a pagar las obras, as\u00ed que sinceramente no creo que \u00abcontrataquen\u00bb, como sugieren en El Peri\u00f3dico<\/em> del pasado jueves, colgando una pancarta con un \u00ab\u00bfRealmente hac\u00eda falta una lona tan grande para decir eso?\u00bb.<\/p>\n

O\u00a0El Peri\u00f3dico<\/em> est\u00e1 compinchado con los de Aquarius o no se entera de la publicidad que se hace hoy en d\u00eda. \u00bfHabr\u00e1n hablado realmente con alguien del edificio, simplemente pasaban por all\u00ed y ni se fijaron en otros anuncios o es que quieren colarnos publicidad encubierta como hacen los\u00a0del Qu\u00e9!<\/em> (como\u00a0hicieron ayer con Mutua Madrile\u00f1a<\/a>… \u00bf4h para grabar eso?)?<\/p>\n

Actualizaci\u00f3n 29 de mayo de 2007<\/strong><\/em>: El Peri\u00f3dico<\/em> corrige con la boca peque\u00f1a su error<\/a>. Algunas frases:\u00a0\u00abSeguramente, algunos creativos de Universal de Medios no pudieron reprimir una sonrisa cuando el pasado jueves ve\u00edan la p\u00e1gina 38 de este diario. (…)\u00a0un breve texto, fruto de la combinaci\u00f3n del despiste y la ingenuidad (…)\u00a0Lo suficiente como para haber llamado la atenci\u00f3n, incluso de un periodista despistado.\u00bb Entre risas\u00a0y carcajadas me pregunto c\u00f3mo se habr\u00e1n dado cuenta de un error. \u00a1Eso pasa por no contrastar!<\/p>\n","protected":false},"excerpt":{"rendered":"

Mientras la campa\u00f1a de televisi\u00f3n de Aquarius se centra en hablar del marketing basado en\u00a0estudios de mercado, la gr\u00e1fica sigue otro camino y a\u00f1ade debajo de \u00abBebida para deportistas\u00bb frases supuestamente escritas por un cr\u00edtico a la marca. Como tienen rasgos manuscritos, la primera vez que lo vi tambi\u00e9n pens\u00e9 que alguien hab\u00eda escrito frases […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6,2],"tags":[176,235,112],"class_list":["post-155","post","type-post","status-publish","format-standard","hentry","category-prensa","category-publicidad","tag-coca-cola","tag-marcas-de-bebidas-no-alcoholicas","tag-publicidad-exterior"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=155"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/155\/revisions"}],"predecessor-version":[{"id":35993,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/155\/revisions\/35993"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}