{"id":15315,"date":"2020-04-06T08:08:00","date_gmt":"2020-04-06T06:08:00","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=15315"},"modified":"2020-09-20T12:37:08","modified_gmt":"2020-09-20T10:37:08","slug":"contenidos-la-curacion-de-contenidos-en-la-estrategia-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2020\/04\/06\/contenidos-la-curacion-de-contenidos-en-la-estrategia-de-contenidos\/","title":{"rendered":"[Contenidos] La curaci\u00f3n de contenidos en la estrategia de contenidos"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><a href=\"https:\/\/amzn.to\/34bcFXF\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/04\/estrategiadecontenidos.png\" alt=\"\" class=\"wp-image-8196\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/04\/estrategiadecontenidos.png 600w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/04\/estrategiadecontenidos-300x175.png 300w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2017\/04\/estrategiadecontenidos-150x88.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Lo primero, aclarar los conceptos de este post. Por un lado, la <strong><a href=\"https:\/\/www.marketingdecontenidos.es\/faqs\/category\/filtrado-de-contenidos\/\">curaci\u00f3n de contenidos<\/a><\/strong> (content curation) es una t\u00e9cnica que se puede aplicar a varias disciplinas y consiste en compartir las mejores piezas de contenido que hayamos encontrado alrededor de una tem\u00e1tica, despu\u00e9s de haberlas recopilado y seleccionado cuidadosamente. <\/p>\n\n\n\n<p>Por el otro, la <strong><a href=\"https:\/\/amzn.to\/34bcFXF\">estrategia de contenidos<\/a><\/strong> es la encargada de planificar y organizar internamente la creaci\u00f3n y distribuci\u00f3n de contenido. Al margen de esto, la palabra \u00abestrategia\u00bb puede aplicarse a <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2019\/06\/10\/contenidos-estrategia-de-content-curation\/\">estrategia de content curation<\/a> o a <a href=\"https:\/\/amzn.to\/2OswdQD\">estrategia de marketing de contenidos<\/a>.<\/p>\n\n\n\n<p>Si consideramos a la estrategia de contenidos como la m\u00e1xima responsable de los contenidos, la curaci\u00f3n de contenidos se incluir\u00eda dentro de ella. As\u00ed, poniendo orden en los perfiles, el <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2018\/12\/10\/de-profesion-content-curator-ebook-6w\/\">content curator<\/a> depender\u00eda del <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2019\/06\/17\/contenidos-no-disparen-al-content-strategist-es-un-perfil-necesario\/\">content strategist<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 hacer content curation si ya se crean contenidos propios?<\/h2>\n\n\n\n<p>Los beneficios de la curaci\u00f3n de contenidos son muchos, pero los directamente relacionados con la estrategia de contenidos ser\u00edan:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Conocer <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2015\/05\/04\/contenidos-las-tendencias-aplicadas-a-los-contenidos-o-quiza-no-porque-no-se-puede\/\">las tendencias del mercado<\/a> permite <strong>descubrir las tem\u00e1ticas m\u00e1s interesantes<\/strong> sobre las que crear contenidos.<\/li><li><a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2017\/10\/30\/contenidos-la-calidad-de-lo-que-publicas-no-depende-de-tu-competencia\/\">Tener controlada a la competencia<\/a> (nos llegar\u00e1n sus publicaciones destacadas) evita repeticiones y <strong>diferenciar nuestras piezas<\/strong>.   <\/li><li>Documentarse con fuentes cre\u00edbles permite <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2019\/05\/13\/contenidos-el-proceso-de-documentacion-5-pasos-para-mejorar-tu-redaccion\/\"><strong>crear contenidos de mejor calidad<\/strong><\/a>. <\/li><li>Saber qu\u00e9 valora la audiencia (<a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2019\/09\/09\/contenidos-herramientas-de-content-curation-para-cuando-no-tengas-tiempo\/\">lo m\u00e1s compartido<\/a>) permite <strong>conseguir mejores resultados<\/strong>. <\/li><\/ul>\n\n\n\n<p>Adem\u00e1s, se puede hacer content curation en todos los canales, <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2019\/10\/14\/contenidos-si-tu-creacion-no-aporta-lo-suficiente-haz-content-curation\/\">combina con la creaci\u00f3n<\/a> y es muy f\u00e1cil encajar este tipo de contenido en un <a href=\"http:\/\/www.evasanagustin.com\/plandecontenidos\/?_ga=2.163665535.1395277167.1585904635-1097110398.1528627408\">plan de contenidos<\/a> porque puede ser:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2015\/11\/23\/contenidos-mezclando-marketing-de-contenidos-y-autopromocion\/\">Promocional<\/a><\/strong>: si compartimos piezas que hablan de nosotros, como una creada por los usuarios o una menci\u00f3n en medios.<\/li><li><a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2020\/02\/17\/contenidos-marketing-de-contenidos-segun-tu-modelo-de-negocio\/\"><strong>Marketing de de contenidos<\/strong><\/a>: si recomendamos enlaces de otros y que igualmente nos sirvan para ser un recurso de valor.<\/li><li><strong>Atemporal<\/strong>: si se trata de piezas que no son de actualidad, es decir, contenido atemporal ajeno.<\/li><\/ul>\n\n\n\n<p>La <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2017\/09\/18\/contenidos-el-content-curator-y-la-autoridad-que-consigue-con-los-contenidos-de-otros\/\">rentabilidad de la curaci\u00f3n de contenidos<\/a> no es directa, pero repercute en su autoridad y reputaci\u00f3n a largo plazo. Estos son <a href=\"https:\/\/www.marketingdecontenidos.es\/biblioteca\/vademecum-de-contenidos-objetivos\/\">objetivos de cualquier estrategia de contenidos<\/a>, aunque no siempre son los prioritarios.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00bfQu\u00e9 es la curaci\u00f3n de contenidos (content curation)?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/V9Cztwe0njc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Lo primero, aclarar los conceptos de este post. Por un lado, la curaci\u00f3n de contenidos (content curation) es una t\u00e9cnica que se puede aplicar a varias disciplinas y consiste en compartir las mejores piezas de contenido que hayamos encontrado alrededor de una tem\u00e1tica, despu\u00e9s de haberlas recopilado y seleccionado cuidadosamente. Por el otro, la estrategia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[438,465],"tags":[509,565],"class_list":["post-15315","post","type-post","status-publish","format-standard","hentry","category-content-curation","category-estrategia-de-contenidos","tag-calidad-del-contenido","tag-profesion-de-content-curator"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/15315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=15315"}],"version-history":[{"count":21,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/15315\/revisions"}],"predecessor-version":[{"id":15343,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/15315\/revisions\/15343"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=15315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=15315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=15315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}