{"id":152,"date":"2007-05-22T21:18:57","date_gmt":"2007-05-22T19:18:57","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=152"},"modified":"2007-08-21T19:27:12","modified_gmt":"2007-08-21T17:27:12","slug":"ad-tengo-un-pasado-glorioso","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/05\/22\/ad-tengo-un-pasado-glorioso\/","title":{"rendered":"[AD] Tengo un pasado glorioso"},"content":{"rendered":"<p>La prensa de ayer anunciaba el <a href=\"http:\/\/www.youtube.com\/watch?v=lYm4cu_M5i8\" target=\"_blank\">nuevo anuncio de Coca-Cola<\/a> en la secci\u00f3n de televisi\u00f3n. Como si fuese Freixenet, en cada columna de la programaci\u00f3n nos insertaron unos cuadraditos con frases que recuerdan a generaciones pasadas.<\/p>\n<p>La <strong>nostalgia de los 80<\/strong> llena los copys: \u00abSi llevaste hombreras con orgullo\u00bb, \u00abSi grababas m\u00fasica de la radio\u00bb, \u00abSi utilizabas el telefonillo para quedar\u00bb, \u00abSi te consideras pionero del breakdance\u00bb, \u00abSi comprabas singles en vinilo\u00bb, \u00abSi hicieste la vuelta ciclista con chapas\u00bb, \u00abSi de peque\u00f1o ten\u00edas mote en vez de nick\u00bb, \u00abSi eres de los que llevaron el pelo a raz\u00f3n\u00bb, \u00abSi devolv\u00edas cascos vacios a la tienda\u00bb o \u00abSi tus recuerdos familiares est\u00e1n en Super 8\u00bb.<\/p>\n<p>Pero a\u00fan as\u00ed, respondiendo afirmativamente a alguno de estos supuestos, me perd\u00ed el spot. Y eso que fue el primero del primer corte de \u00abCSI\u00bb, pero me lo perd\u00ed.<\/p>\n<p>Si a\u00fan viviese en \u00e9sa \u00e9poca habr\u00eda tenido que esperar a que lo volviesen a dar. Vale, seguramente lo pondr\u00e1n hoy de nuevo, pero ahora ya lo he visto gracias a que <a href=\"http:\/\/www.youtube.com\/watch?v=lYm4cu_M5i8\" target=\"_blank\">alguien lo ha colgado en YouTube<\/a>.<\/p>\n<p>Y s\u00ed, me llaman de Usted (los de Telef\u00f3nica incluso de &#8216;Do\u00f1a&#8217;, escalofriante), conozco el \u00abHasta aqu\u00ed puedo leer\u00bb de Mayra (incluso el \u00abuna tarjetita por aqu\u00ed\u00bb), a\u00fan tengo videoclips en VHS y\u00a0he dicho \u00abguay del paraguay\u00bb m\u00e1s veces de las que recuerdo, aunque tuviese tres canales.<\/p>\n<p>El spot muestra una reuni\u00f3n de amigos que comparten algo m\u00e1s importante que el trabajo, la infancia. Los cuatro r\u00eden y te los imaginas comentando justo lo que nos han contado: se hacen mayores con una Coca-Cola en la mano. Lo \u00fanico que recuerda a la marca es la canci\u00f3n del spot \u00abdel lema original\u00bb, el resto le podr\u00eda pasar a cualquiera.<\/p>\n<p>Este mensaje<strong> <\/strong>constrasta con\u00a0el de cervezas que piden consumo responsable mientras montan fiestas eternas. Pero ser\u00e1 que yo, como los del spot,\u00a0tambi\u00e9n\u00a0bebo para disfrutar (para olvidar uso Milka o la tableta de chocolate m\u00e1s cercana) y tambi\u00e9n tengo un pasado glorioso.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La prensa de ayer anunciaba el nuevo anuncio de Coca-Cola en la secci\u00f3n de televisi\u00f3n. Como si fuese Freixenet, en cada columna de la programaci\u00f3n nos insertaron unos cuadraditos con frases que recuerdan a generaciones pasadas. La nostalgia de los 80 llena los copys: \u00abSi llevaste hombreras con orgullo\u00bb, \u00abSi grababas m\u00fasica de la radio\u00bb, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[176,235],"class_list":["post-152","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-coca-cola","tag-marcas-de-bebidas-no-alcoholicas"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=152"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/152\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}