{"id":149,"date":"2007-05-19T22:58:22","date_gmt":"2007-05-19T20:58:22","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=149"},"modified":"2007-05-27T11:31:21","modified_gmt":"2007-05-27T09:31:21","slug":"ad-rossi-vs-alonso","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/05\/19\/ad-rossi-vs-alonso\/","title":{"rendered":"[AD] Rossi VS Alonso"},"content":{"rendered":"<p>El pasado domingo <em>La Vanguardia<\/em> public\u00f3 un <a href=\"http:\/\/www.lavanguardia.es\/free\/edicionimpresa\/res\/20070513\/51346029285.html?urlback=http:\/\/www.lavanguardia.es\/premium\/edicionimpresa\/20070513\/51346029285.html\" target=\"_blank\">interesante reportaje<\/a> dedicado a \u00abLos se\u00f1ores de las camisetas\u00bb con el subt\u00edtulo \u00abFernando Alonso y Dani Pedrosa avanzan en un mercado claramente dominado por Valentino Rossi\u00bb.<\/p>\n<p>Lo m\u00e1s llamativo es el gr\u00e1fico central:\u00a0unas flechas salen del mono de Alonso hacia\u00a0los millones de euros de\u00a0la inversi\u00f3n de los patrocinadores. Mejor no saques la calculadora:<\/p>\n<p><strong>Patrocinadores equipo McLaren<\/strong>:<\/p>\n<ul>\n<li>Vodafone: 50 millones<\/li>\n<li>Exxonmobil (Mobil1): 30 millones<\/li>\n<li>Johnnie Walker: 22 millones<\/li>\n<li>Santander: 13 millones<\/li>\n<li>Aigo: 10 millones<\/li>\n<li>Hugo Boss: 10 millones<\/li>\n<li>Mutua Madrile\u00f1a: 4 millones<\/li>\n<li>Sch\u00fcco: 3 millones<\/li>\n<li>Nescaf\u00e9 Xpress: 2 millones<\/li>\n<li>SAP: 2 millones<\/li>\n<li>FedEx: 1 mill\u00f3n<\/li>\n<li>Tag Heuer: 1 mill\u00f3n<\/li>\n<li>Hilton: no consta<\/li>\n<li>Bridgestone: no consta<\/li>\n<\/ul>\n<p><strong>Patrocinadores de Alonso<\/strong>:<\/p>\n<ul>\n<li>Santander<\/li>\n<li>Mutua Madrile\u00f1a<\/li>\n<li>Buckler 0,0<\/li>\n<li>Grupo Pinar<\/li>\n<li>Cajastur<\/li>\n<\/ul>\n<p>El presupuesto de McLaren\u00a02007 es de 368,8 millones de euros; los ingresos\u00a0en publicidad son de 159. En el caso de Alonso, <strong>las ganancias ascienden a 33 millones de euros<\/strong>:23 de sueldo y 10 de publicidad.\u00a0<\/p>\n<p>Otro dato interesante es el del <strong>porcentaje de ventas por pa\u00edses de Rossi, Pedrosa y Alonso<\/strong>:<\/p>\n<ul>\n<li>Rossi: 35% en Espa\u00f1a, 35% en Italia y 30% resto del mundo.<\/li>\n<li>Pedrosa: s\u00f3lo vende en Espa\u00f1a pero aument\u00f3 las ventas un 5% entre 2005 y 2006.<\/li>\n<li>Alonso: 90% en Espa\u00f1a, el 10% resto del mundo. Entre 2005 y 2006 se redujeron un 45% (debido al cambio de equipo).<\/li>\n<\/ul>\n<p>\u00daltimo apunte, seg\u00fan Precisport (la empresa que comercializa los productos de los tres), <strong>Rossi vende m\u00e1s que Ronaldinho y Beckham en Espa\u00f1a<\/strong>. Y si miramos el gr\u00e1fico, en 2005 se estim\u00f3 en 1,5 millones de euros a facturaci\u00f3n en merchandising de la Federaci\u00f3n espa\u00f1ola de futbol. Comparemos con la de los pilotos: Rossi 9,3, Alonso 8,5 y Pedrosa 1,2.<\/p>\n<p>Para que luego digan que el futbol despierta pasiones. Parece que el motociclismo y la F\u00f3rmula 1 tienen m\u00e1s seguidores. Mejor dicho, tienen m\u00e1s seguidores\u00a0dispuestos a pasar por caja por una gorra o camiseta.<\/p>\n<p><em><strong>Actualizaci\u00f3n 27 de mayo de 2007<\/strong><\/em>: en <a href=\"http:\/\/www.theorangemarket.com\/2007\/05\/fernando-alonso-y-sus-patrocinadores.html\" target=\"_blank\">The Orange Market<\/a> tambi\u00e9n comentan los ingresos de McLaren.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado domingo La Vanguardia public\u00f3 un interesante reportaje dedicado a \u00abLos se\u00f1ores de las camisetas\u00bb con el subt\u00edtulo \u00abFernando Alonso y Dani Pedrosa avanzan en un mercado claramente dominado por Valentino Rossi\u00bb. Lo m\u00e1s llamativo es el gr\u00e1fico central:\u00a0unas flechas salen del mono de Alonso hacia\u00a0los millones de euros de\u00a0la inversi\u00f3n de los patrocinadores. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[46,48,195,49,140,31],"class_list":["post-149","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-deporte","tag-formula-1","tag-merchandising","tag-motociclismo","tag-patrocinio","tag-vodafone"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=149"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/149\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}