{"id":13473,"date":"2019-11-04T08:08:50","date_gmt":"2019-11-04T07:08:50","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=13473"},"modified":"2019-11-03T19:53:31","modified_gmt":"2019-11-03T18:53:31","slug":"8a-encuesta-sobre-el-uso-corporativo-de-los-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2019\/11\/04\/8a-encuesta-sobre-el-uso-corporativo-de-los-contenidos\/","title":{"rendered":"8\u00aa Encuesta sobre el uso corporativo de los contenidos"},"content":{"rendered":"\n<p>Si \u00faltimamente has estado leyendo los resultados del <a href=\"https:\/\/contentmarketinginstitute.com\/2019\/10\/success-differentiators-b2b-research\/\">informe anual del CMI<\/a>, quiz\u00e1 te hayas preguntado qu\u00e9 pasa por tierras m\u00e1s cercanas. Yo tambi\u00e9n lo hice y por eso llevo 8 a\u00f1os haciendo la <strong>encuesta sobre el uso corporativo de los contenidos en Espa\u00f1a<\/strong>.<\/p>\n\n\n\n<p>Como cada a\u00f1o desde entonces, planteo una serie de preguntas, espero inquieta las respuestas (totalmente an\u00f3nimas) y las analizo para <strong>llegar a conclusiones que puedan servir a todos los que nos dedicamos a los contenidos<\/strong>. \u00bfQu\u00e9 hacen las empresas (incluyendo aut\u00f3nomos) con los contenidos? \u00bfQu\u00e9 <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2019\/06\/10\/contenidos-estrategia-de-content-curation\/\">estrategia de content curation<\/a> tienen? \u00bfQu\u00e9 canales utilizan y qu\u00e9 formatos publican? \u00bfC\u00f3mo y cada cu\u00e1nto miden sus objetivos? \u00bfInvierten en contenidos o externalizan alguna tarea?<\/p>\n\n\n\n<p>Reconozco que contestar la encuesta lleva un tiempo, pero son 5 minutos bien invertidos porque te dar\u00e1s cuenta de<strong> todo lo que puedes hacer con tus contenidos<\/strong> y (quiz\u00e1) no est\u00e1s haciendo. La idea es que reflexiones sobre lo que has hecho durante el a\u00f1o. Por eso la planteo los \u00faltimos meses, para que las conclusiones te ayuden a preparar mejor el siguiente.<\/p>\n\n\n\n<p>Para agradecer el tiempo a los que participan y en colaboraci\u00f3n con <a href=\"https:\/\/www.easypromosapp.com\/es\/\">EasyPromos<\/a>, sorteo unos premios que creo pueden resultar \u00fatiles a cualquiera que se dedique al marketing. As\u00ed que si tienes unos minutos, te agradecer\u00eda que los dedicases a la encuesta: <strong>contesta y comparte<\/strong> para llegar a m\u00e1s personas y as\u00ed conseguiremos resultados m\u00e1s representativos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-align:center\"><a href=\"https:\/\/pr.easypromosapp.com\/p\/881159\">Quiero participar en la encuesta<\/a><\/h2>\n\n\n\n<p>Despu\u00e9s de que finalice el plazo de participaci\u00f3n, el 1 de diciembre, ir\u00e9 preparando una serie de materiales con las conclusiones. Si quieres leer las de a\u00f1os anteriores, est\u00e1n disponibles para consultar directamente en <a href=\"http:\/\/www.marketingdecontenidos.es\/espana\/\">mi centro de recursos<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si \u00faltimamente has estado leyendo los resultados del informe anual del CMI, quiz\u00e1 te hayas preguntado qu\u00e9 pasa por tierras m\u00e1s cercanas. Yo tambi\u00e9n lo hice y por eso llevo 8 a\u00f1os haciendo la encuesta sobre el uso corporativo de los contenidos en Espa\u00f1a. Como cada a\u00f1o desde entonces, planteo una serie de preguntas, espero [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[12,74,541],"class_list":["post-13473","post","type-post","status-publish","format-standard","hentry","category-dm","tag-dmassm","tag-encuesta","tag-estado-contenidos-espana"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/13473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=13473"}],"version-history":[{"count":10,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/13473\/revisions"}],"predecessor-version":[{"id":13491,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/13473\/revisions\/13491"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=13473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=13473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=13473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}