{"id":131,"date":"2007-04-29T13:08:20","date_gmt":"2007-04-29T11:08:20","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=131"},"modified":"2026-01-05T14:17:32","modified_gmt":"2026-01-05T13:17:32","slug":"ad-mejorar-el-mundo-con-nordic","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/04\/29\/ad-mejorar-el-mundo-con-nordic\/","title":{"rendered":"[AD] Mejorar el mundo con Nordic"},"content":{"rendered":"

Reci\u00e9n arrancada la nueva campa\u00f1a de Aquarius<\/a>, Coca Cola tambi\u00e9n renueva la de Nordic Mist dejando a un lado la infidelidad<\/a>, pero manteniendo la idea de ser ‘la otra t\u00f3nica’ como su elemento diferenciador<\/a>.<\/p>\n

El spot<\/a> es de la agencia Remo (ficha<\/a> en Anuncios) y bajo el slogan \u00abTodo puede ser m\u00e1s Nordic<\/strong>\u00bb unos guerrilleros urbanos\u00a0con m\u00e1scaras inspiradas en \u00abV de Vendetta\u00bb se dedican a cambiar el mundo porque estan \u00abhartos de saber que las cosas pueden mejorar y no hacer nada\u00bb.<\/p>\n

Pero no pienses que quieren cambiar el mundo (la solidaridad que se podr\u00eda respirar al inicio es falsa), el verbo que utilizan es ‘mejorar’. De ah\u00ed que los cambios que hacen est\u00e9n relacionados con el dise\u00f1o<\/strong> y no sean estructurales.<\/p>\n

Un banco, una papelera, unas l\u00e1mparas, un jard\u00edn… Quitan lo que ellos llaman \u00abfuncional\u00bb y\u00a0\u00abcarente de estilo\u00bb por algo ‘m\u00e1s Nordic’.\u00a0As\u00ed que cuando al final del spot el cliente pide una t\u00f3nica,\u00a0aparece el hombre de la m\u00e1scara y\u00a0le ofrece\u00a0al camarero ‘la alternativa chic’ para que\u00a0le d\u00e9 el cambiazo por una Nordic.<\/p>\n

Sabiendo que la t\u00f3nica de Coca Cola quiere ser la alternativa a la de Schweppes, es f\u00e1cil pensar que lo que realmente hace Nordic es llamar \u00abdesagradable\u00bb y a\u00f1adir\u00eda ‘antigua’ a su competencia… pero con estilo.<\/p>\n

Se definen tambi\u00e9n as\u00ed los consumidores que buscan y a la que ense\u00f1arle a llamar las cosas por su marca: gente preocupada por la imagen<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reci\u00e9n arrancada la nueva campa\u00f1a de Aquarius, Coca Cola tambi\u00e9n renueva la de Nordic Mist dejando a un lado la infidelidad, pero manteniendo la idea de ser ‘la otra t\u00f3nica’ como su elemento diferenciador. El spot es de la agencia Remo (ficha en Anuncios) y bajo el slogan \u00abTodo puede ser m\u00e1s Nordic\u00bb unos guerrilleros […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[176,235,171],"class_list":["post-131","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-coca-cola","tag-marcas-de-bebidas-no-alcoholicas","tag-solidaridad"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=131"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/131\/revisions"}],"predecessor-version":[{"id":36050,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/131\/revisions\/36050"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}