{"id":1236,"date":"2009-12-05T22:58:07","date_gmt":"2009-12-05T21:58:07","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=1236"},"modified":"2014-12-05T10:00:29","modified_gmt":"2014-12-05T09:00:29","slug":"ad-dia-de-la-publicidad","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/12\/05\/ad-dia-de-la-publicidad\/","title":{"rendered":"[AD] D\u00eda de la Publicidad"},"content":{"rendered":"<p>Estos \u00faltimos d\u00edas he\u00a0ido acomulando noticias relacionadas con la publicidad. Aprovecho la excusa de la celebraci\u00f3n ayer del D\u00eda de la Publicidad para unirlas y, de alguna manera, relacionarlas.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2009\/11\/04\/media-news-s45-a09\/\">Recordemos<\/a>&#8230; El 46% de las personas que graban programas o series no avanzan los cortes publicitarios (<a href=\"http:\/\/business.theatlantic.com\/2009\/11\/46_watch_dvr_with_commercials.php\" target=\"_blank\">v\u00eda<\/a>). Aunque&#8230;<\/li>\n<li>M\u00e1s del 73% de los televidentes <strong>cambian de canal o evitan los anuncios<\/strong> durante la publicidad (<a href=\"http:\/\/www.puromarketing.com\/45\/6683\/mas-75-televidentes-cambian-canal-evitan-anuncios-durante-publicidad.html\" target=\"_blank\">v\u00eda<\/a>). Y lo deben hacer porque&#8230;<\/li>\n<li>El 97,7% de los telespectadores consideran\u00a0las interrupciones para la emisi\u00f3n de publicidad y avances de programaci\u00f3n <strong>excesivamente largas<\/strong> (<a href=\"http:\/\/www.20minutos.es\/noticia\/574029\/0\/telespectadores\/insatisfecho\/television\/\" target=\"_blank\">v\u00eda<\/a>). \u00a1Peor ser\u00eda con <a href=\"http:\/\/www.niunminutomasdepublientele.com\/\" target=\"_blank\">29 minutos<\/a>\u00a0(<a href=\"http:\/\/www.elrincondelpublicista.com\/2009\/12\/12-minutos-comunican-29-perjudican.html\" target=\"_blank\">v\u00eda<\/a>)! Pero\u00a0tambi\u00e9n debe ser porque&#8230;<\/li>\n<li>El 76% <strong>no cree que las marcas y empresas digan la verdad en los anuncios<\/strong> (<a href=\"http:\/\/www.marketingdirecto.com\/noticias\/36757-%22el-76-gente-no-cree-que-marcas-digan-verdad-anuncios%22-j-gomez-(iberdrola)\" target=\"_blank\">v\u00eda<\/a>). Lo cual se confirma en parte: Los modelos de autom\u00f3viles anunciados cuestan hasta un 150% m\u00e1s de lo que dice la publicidad (<a href=\"http:\/\/www.puromarketing.com\/9\/6730\/los-modelos-automoviles-anunciados-cuestan-hasta-150-mas-lo-que-dice-publicidad.html\" target=\"_blank\">v\u00eda<\/a>). Entonces, d\u00f3nde est\u00e1 el sentido a que&#8230;<\/li>\n<li>Poner un anuncio en televisi\u00f3n puede costar hasta 35.000 \u20ac (<a href=\"http:\/\/universotv.com\/2009\/11\/25\/%c2%bfcuanto-cuesta-emitir-un-anuncio-en-television\/\" target=\"_blank\">v\u00eda<\/a>).<\/li>\n<\/ul>\n<p>Termino con una cita del Sr. Bassat: \u00abel exceso de anuncios mata la eficacia de la publicidad\u00bb (<a href=\"http:\/\/www.publico.es\/televisionygente\/236667\/exceso\/anuncios\/mata\/eficacia\/publicidad\" target=\"_blank\">v\u00eda<\/a>).<\/p>\n<p><strong><em>Anteriormente<\/em><\/strong>&#8230; <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/12\/ad-da-de-la-publicidad.html\">D\u00eda de la publicidad de 2005<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estos \u00faltimos d\u00edas he\u00a0ido acomulando noticias relacionadas con la publicidad. Aprovecho la excusa de la celebraci\u00f3n ayer del D\u00eda de la Publicidad para unirlas y, de alguna manera, relacionarlas. Recordemos&#8230; El 46% de las personas que graban programas o series no avanzan los cortes publicitarios (v\u00eda). Aunque&#8230; M\u00e1s del 73% de los televidentes cambian de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[123,120],"class_list":["post-1236","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-efectividad-de-la-publicidad","tag-publicidad-enganosa"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1236"}],"version-history":[{"count":6,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1236\/revisions"}],"predecessor-version":[{"id":6412,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1236\/revisions\/6412"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}