{"id":121,"date":"2007-04-17T23:48:34","date_gmt":"2007-04-17T21:48:34","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=121"},"modified":"2007-04-17T23:52:29","modified_gmt":"2007-04-17T21:52:29","slug":"www-datos-de-la-blogosfera-espanola","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/04\/17\/www-datos-de-la-blogosfera-espanola\/","title":{"rendered":"[WWW] Datos de la blogosfera espa\u00f1ola"},"content":{"rendered":"<p>El <a href=\"http:\/\/www.marketingdirecto.com\/estudios\/Blogosfera_abr07.pdf\" target=\"_blank\">Estudio sobre uso, inter\u00e9s, conocimiento y percepci\u00f3n de la blogosfera espa\u00f1ola<\/a> publicado por <a href=\"http:\/\/www.zeddigital.es\" target=\"_blank\">Zed Digital<\/a> (visto primero en <a href=\"http:\/\/etc.territoriocreativo.es\/etc\/2007\/04\/a_la_gente_no_l.html\" target=\"_blank\">eTc<\/a>) contiene datos interesantes para, como bien dice el t\u00edtulo del informe, conocernos un poco m\u00e1s.<\/p>\n<p>Los datos diferencian quien lee blogs, quien lee y comenta blogs y quien tiene alg\u00fan blog lo que permite ver la diferencia entre los unos y los otros.<\/p>\n<p>Destaco algunos puntos:<\/p>\n<p><strong>Identidad <\/strong><\/p>\n<ul>\n<li>La inmensa mayor\u00eda (71%) de los bloggers ejercen de manera an\u00f3nima utilizando un nombre falso o un pseud\u00f3nimo.<\/li>\n<li>A\u00fan as\u00ed, el 64,6% opina que la gente que lee su blog son mayoritariamente amigos y conocidos, frente a un 19,8% que opinan que son mayoritariamente desconocidos y un 15% que desconoce qui\u00e9nes puedes ser sus lectores.<\/li>\n<\/ul>\n<p><strong>Influencia<\/strong><\/p>\n<ul>\n<li>Un 44,1 % de los encuestados admite estar dispuesto a cambiar su marca habitual por un comentario negativo le\u00eddo en un blog.<\/li>\n<li>Un 41,1% afirma haber dejado de comprar alg\u00fan producto por ese motivo.<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><strong>L\u00ednea editorial<\/strong><\/p>\n<ul>\n<li>La tem\u00e1tica preferida es la de blogs personales, seguida de inform\u00e1tica, cine\/espect\u00e1culos. La televisi\u00f3n est\u00e1 en el puesto 17 (\u00a1de 18!) y no hay referencia a comunicaci\u00f3n, marketing o publicidad.<\/li>\n<li>El 10,0% de los bloggers actualiza a diario, un 59,4% lo hace al menos una vez a la semana.<\/li>\n<li>Un 36,1% de los bloggers incluyen publicidad en sus espacios.<\/li>\n<li>Un 62,4% los usuarios lo ven como algo que les divierte y que forma parte de su tiempo de ocio, un pasatiempo o un hobbie.<\/li>\n<\/ul>\n<p><strong>Comentarios<\/strong><\/p>\n<ul>\n<li>El 80,6% suelen leer los comentarios e intentan responderlos.<\/li>\n<li>Un 64,8% de media s\u00f3lo lee los comentarios del blogs de manera ocasional.<\/li>\n<li>El 15,0% de los internautas que participan comentando lo hacen al menos una vez al d\u00eda, el 54,3% al menos una vez a la semana, y el 89,9% al menos una vez al mes.<\/li>\n<\/ul>\n<p><strong>Lectura de blogs<\/strong><\/p>\n<ul>\n<li>El tiempo medio de lectura est\u00e1 en 3,6h a la semana.<\/li>\n<li>El n\u00famero medio de blogs que se sigue con cierta asiduidad es de 4,6.<\/li>\n<li>Los usuarios que tienen su propio blog mantienen un h\u00e1bito de frecuencia de lectura mucho mayor que el resto.<\/li>\n<\/ul>\n<p>Para datos internacionales: el informe de Sifry sobre el <a href=\"http:\/\/www.sifry.com\/stateoftheliveweb\/\" target=\"_blank\">estado de la blogosfera<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Estudio sobre uso, inter\u00e9s, conocimiento y percepci\u00f3n de la blogosfera espa\u00f1ola publicado por Zed Digital (visto primero en eTc) contiene datos interesantes para, como bien dice el t\u00edtulo del informe, conocernos un poco m\u00e1s. Los datos diferencian quien lee blogs, quien lee y comenta blogs y quien tiene alg\u00fan blog lo que permite ver [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[124],"class_list":["post-121","post","type-post","status-publish","format-standard","hentry","category-internet","tag-blogosfera"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=121"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/121\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}