{"id":12092,"date":"2019-02-25T08:08:07","date_gmt":"2019-02-25T07:08:07","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=12092"},"modified":"2019-05-02T20:25:50","modified_gmt":"2019-05-02T18:25:50","slug":"contenidos-los-posts-con-titulos-largos-se-comparten-mas-que-los-que-tienen-titulares-cortos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2019\/02\/25\/contenidos-los-posts-con-titulos-largos-se-comparten-mas-que-los-que-tienen-titulares-cortos\/","title":{"rendered":"[Contenidos] Los posts con t\u00edtulos largos se comparten m\u00e1s que los que tienen titulares cortos"},"content":{"rendered":"<p>Buzzsumo <a href=\"https:\/\/buzzsumo.com\/blog\/content-marketing-beginners-guide\/\">sigue sacando estudios<\/a> para averiguar <strong>c\u00f3mo son los posts que m\u00e1s se comparten<\/strong>, esta vez en colaboraci\u00f3n con Backlinko. Este tema es recurrente en dospuntocerolandia, yo misma he publicado algunos posts sobre ello, sin ir m\u00e1s lejos la semana pasada al hablar <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2019\/02\/18\/contenidos-como-identificar-tu-contenido-insignia-content-stamp\/\">del contenido insignia<\/a>\u00a0o con los datos <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2016\/02\/01\/contenidos-datos-sobre-la-relacion-entre-la-extension-de-un-post-y-su-engagement\/\">del estudio previo<\/a>. Es una duda igual de popular cu\u00e1ndo es el mejor momento para publicar (respuesta que tambi\u00e9n tiene el estudio como te cuento al final de este post).<\/p>\n<p>Como era de esperar considerando que dicen haber analizado 912 millones de posts, hay muchos datos interesantes. Pero el que m\u00e1s me ha llamado la atenci\u00f3n en esta edici\u00f3n es <strong>la extensi\u00f3n de los t\u00edtulos<\/strong>. \u00bfCu\u00e1ntas palabras son las adecuadas para un titular? Seg\u00fan los resultados, la respuesta es <strong>entre 14 y 17 palabras<\/strong>. Parece ser que se comparten 76,7% m\u00e1s que los de menos palabras. En caracteres ser\u00eda <strong>entre 80 y 100<\/strong> (un buen n\u00famero para tuitear).<\/p>\n<p>Otro un dato curioso: <strong>los que terminan en interrogante se comparten un 23,3% m\u00e1s<\/strong> que los que no se formulan como pregunta. \u00bfSer\u00e1 que a\u00f1ade intriga y despierta la curiosidad por conocer la respuesta? Supongo que s\u00ed para leer pero, \u00bftambi\u00e9n para compartir? Parece que s\u00ed.<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2019%2F02%2F25%2Fcontenidos-los-posts-con-titulos-largos-se-comparten-mas-que-los-que-tienen-titulares-cortos%2F&#038;text=Los%20posts%20m%C3%A1s%20compartidos%20tienen%20entre%2014%20y%2017%20palabras%20en%20los%20titulares%2C%20unos%2080-100%20caracteres%2C%20seg%C3%BAn%20datos%20de%20%40buzzsumo%20y%20%40backlinko.&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">Los posts m\u00e1s compartidos tienen entre 14 y 17 palabras en los titulares, unos 80-100 caracteres, seg\u00fan datos de @buzzsumo y @backlinko. <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2019%2F02%2F25%2Fcontenidos-los-posts-con-titulos-largos-se-comparten-mas-que-los-que-tienen-titulares-cortos%2F&#038;text=Los%20posts%20m%C3%A1s%20compartidos%20tienen%20entre%2014%20y%2017%20palabras%20en%20los%20titulares%2C%20unos%2080-100%20caracteres%2C%20seg%C3%BAn%20datos%20de%20%40buzzsumo%20y%20%40backlinko.&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<p>Hay un par de datos igualmente interesantes sobre qu\u00e9 se comparte y qu\u00e9 se enlaza:<\/p>\n<ul>\n<li>El contenido de entre 3.000-10.000 palabras es el que <strong>se enlaza m\u00e1s<\/strong>, aunque el 94% de contenido tiene 0 enlaces entrantes.<\/li>\n<li>El contenido entre 1.000-2.000 palabras es el que <strong>se comparte m\u00e1s<\/strong>.<\/li>\n<li>La diferencia entre volumen de compartidos los d\u00edas de la semana es m\u00ednima: el d\u00eda que se comparte m\u00e1s es el domingo y el que menos el viernes (un 1,45% menos).<\/li>\n<li>Los <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2019\/01\/21\/contenidos-listas-en-content-curation-10-usos-y-5-herramientas\/\">posts con listas<\/a> siguen siendo los <strong>m\u00e1s compartidos<\/strong>, seguidos del \u00abpor qu\u00e9\u00bb; los que menos los \u00abc\u00f3mo\u00bb.<\/li>\n<li>Los post sobre \u00abpor qu\u00e9\u00bb y \u00abqu\u00e9\u00bb son los que consiguen <strong>m\u00e1s enlaces<\/strong>; los que menos las listas.<\/li>\n<\/ul>\n<p>No hay nada como tener informaci\u00f3n de primera mano para poder sacar conclusiones. La m\u00eda es que <strong>hay que tener claro el objetivo por el que publicas un art\u00edculo<\/strong> porque los datos indican que es muy diferente escribir buscando enlaces (m\u00e1s de 3.000 palabras sobre \u00abpor qu\u00e9\u00bb) o si quieres que te compartan (una lista de 1.500 palabras). En cualquier caso, usa un titular largo en forma de pregunta.<\/p>\n<figure id=\"attachment_12096\" aria-describedby=\"caption-attachment-12096\" style=\"width: 509px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/backlinko.com\/content-study\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12096\" src=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2019\/02\/buzzsumo-posts-linkshare-1024x1005.png\" alt=\"\" width=\"509\" height=\"500\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2019\/02\/buzzsumo-posts-linkshare-1024x1005.png 1024w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2019\/02\/buzzsumo-posts-linkshare-300x294.png 300w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2019\/02\/buzzsumo-posts-linkshare-768x754.png 768w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2019\/02\/buzzsumo-posts-linkshare-357x350.png 357w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2019\/02\/buzzsumo-posts-linkshare-150x147.png 150w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2019\/02\/buzzsumo-posts-linkshare.png 1416w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/><\/a><figcaption id=\"caption-attachment-12096\" class=\"wp-caption-text\">Datos del estudio de Backlinko y Buzzsumo<\/figcaption><\/figure>\n<p>Si te has quedado con ganas de saber m\u00e1s, los titulares fueron el tema central hace un par de a\u00f1os en <a href=\"https:\/\/buzzsumo.com\/blog\/most-shared-headlines-study\/\">otro estudio de Buzzsumo<\/a>.<\/p>\n<p><em><strong>Actualizaci\u00f3n abril<\/strong><\/em>: el CMI comenta el estudio <a href=\"https:\/\/contentmarketinginstitute.com\/2019\/04\/test-content-research\/\">con sus propios datos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buzzsumo sigue sacando estudios para averiguar c\u00f3mo son los posts que m\u00e1s se comparten, esta vez en colaboraci\u00f3n con Backlinko. Este tema es recurrente en dospuntocerolandia, yo misma he publicado algunos posts sobre ello, sin ir m\u00e1s lejos la semana pasada al hablar del contenido insignia\u00a0o con los datos del estudio previo. Es una duda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[521,527,503],"class_list":["post-12092","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-engagement","tag-extension-articulos","tag-titulares"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/12092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=12092"}],"version-history":[{"count":11,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/12092\/revisions"}],"predecessor-version":[{"id":12767,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/12092\/revisions\/12767"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=12092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=12092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=12092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}