{"id":1198,"date":"2009-11-11T22:18:25","date_gmt":"2009-11-11T21:18:25","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=1198"},"modified":"2015-03-03T19:54:31","modified_gmt":"2015-03-03T18:54:31","slug":"media-news-s46-a09","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/11\/11\/media-news-s46-a09\/","title":{"rendered":"Media News S46 A09"},"content":{"rendered":"

Televisi\u00f3n<\/strong>
\nMuchas noticias esta semana: que si GolTV se acerca ya al mill\u00f3n abonados<\/a>; que si TeleCinco\u00a0cobra por el preestreno de\u00a0sus series<\/a>; que si Cuatro<\/a> ya tiene\u00a0cuatro a\u00f1os (y la sensaci\u00f3n de que ser\u00e1 una gran noche<\/a>); que si la edad del posible nuevo Director General de RTVE<\/a>; que si se aumenta a 29 el total de minutos por hora permitidos para publicidad y telepromos<\/a>… Demasiado se habla \u00faltimamente de televisi\u00f3n, pero no se habla bien o al menos yo no tengo la sensaci\u00f3n de que sea para dar buenas noticias.<\/p>\n

Publicidad
\n<\/strong>Me gusta el teaser del Proyecto 2038<\/a> de Caja Madrid. Es realmente una campa\u00f1a muy selectiva: solo los que son clientes de esta entidad saben que ese es el c\u00f3digo que encabeza su n\u00famero de cuenta. El resto, nos est\u00e1bamos preguntando qui\u00e9nes eran hasta que aparece el color verde al final. De todas maneras, no es una manera convencional de anunciarse una caja y solo unas pocas se atrever\u00edan.<\/p>\n

Cine<\/strong>
\nEste fin de semana se estrena \u00abCuento de Navidad\u00bb y, aunque sea fan de \u00abLos fantasmas atacan al jefe\u00bb, me gustar\u00e1 ver otra versi\u00f3n del cl\u00e1sico.\u00a0Solo espero que, aunque sean \u00abdibujos\u00bb, pueda ver la pel\u00edcula tranquilamente. Es curioso que ya no tenga que decidir\u00a0a qu\u00e9 cine ir, sino en qu\u00e9 sesi\u00f3n encontrar\u00e9 menos ni\u00f1os. Con un poco de suerte,\u00a0yendo\u00a0a la \u00faltima podr\u00e9 esquivarlos.<\/p>\n

Internet<\/strong>
\nDel\u00a0\u00abEstudio sobre Redes Sociales en Internet<\/a>\u00bb publicado por Elogia y la IAB, me gustar\u00eda destacar dos ideas: que\u00a0el 30% de la gente recuerda una campa\u00f1a publicitaria y que el 56% no es fan de ninguna marca. Me hubiera parecido una pregunta\u00a0interesante para el 44% que dicen ser fans de marcas si ver sus noticias en el muro lo consideran\u00a0publicidad o no.<\/p>\n","protected":false},"excerpt":{"rendered":"

Televisi\u00f3n Muchas noticias esta semana: que si GolTV se acerca ya al mill\u00f3n abonados; que si TeleCinco\u00a0cobra por el preestreno de\u00a0sus series; que si Cuatro ya tiene\u00a0cuatro a\u00f1os (y la sensaci\u00f3n de que ser\u00e1 una gran noche); que si la edad del posible nuevo Director General de RTVE; que si se aumenta a 29 el […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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