{"id":11729,"date":"2018-12-10T08:08:00","date_gmt":"2018-12-10T07:08:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=11729"},"modified":"2020-09-20T12:35:34","modified_gmt":"2020-09-20T10:35:34","slug":"de-profesion-content-curator-ebook-6w","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2018\/12\/10\/de-profesion-content-curator-ebook-6w\/","title":{"rendered":"De profesi\u00f3n, content curator (ebook 6W)"},"content":{"rendered":"<p>Hay pocas personas que se definan como <strong>content curator<\/strong> (yo lo hago en <a href=\"https:\/\/twitter.com\/evasanagustin\/\">mi perfil de Twitter<\/a>). Pero hay muchas que ejercen como tal, aunque no lo sepan. Es una profesi\u00f3n con poca representaci\u00f3n en las empresas y eso que muchas la necesitan para salir de su egocentrismo en redes sociales. Adem\u00e1s, estamos rodeados de contenido y cada vez hace m\u00e1s falta tener cerca a <strong>alguien fiable<\/strong> que nos oriente sobre qu\u00e9 a merece la pena prestar atenci\u00f3n o es mejor no dedicarle tiempo. Esa es una de las funciones del content curator y por eso aporta <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2018\/09\/03\/contenidos-haz-una-auditoria-para-valorar-la-calidad-de-tu-estrategia-de-contenidos\/\">una capa extra de calidad<\/a> a los contenidos de una empresa.<\/p>\n<p><a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/6w-sobre-el-content-curator\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-11730 \" title=\"profesion content curator\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/12\/6w-curator.png\" alt=\"De profesion content curator\" width=\"460\" height=\"325\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/12\/6w-curator.png 987w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/12\/6w-curator-300x212.png 300w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/12\/6w-curator-768x542.png 768w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/12\/6w-curator-496x350.png 496w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/12\/6w-curator-150x106.png 150w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/a>Para intentar darle el reconocimiento que se merece, he preparado <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/6w-sobre-el-content-curator\/\">un ebook<\/a> con el que contestar a las cl\u00e1sicas 6W adaptadas para relacionarlas con el <strong>content curator<\/strong>:<\/p>\n<ul>\n<li>\u00bf<strong>Qu\u00e9<\/strong> contenidos son curables?<\/li>\n<li>\u00bf<strong>Por qu\u00e9<\/strong> utilizar contenidos de otros en nuestra estrategia de contenidos?<\/li>\n<li>\u00bf<strong>Cu\u00e1ndo<\/strong> es recomendable hacer content curation?<\/li>\n<li>\u00bf<strong>C\u00f3mo<\/strong> hacerlo?<\/li>\n<li>\u00bf<strong>D\u00f3nde<\/strong> puede hacerse content curation?<\/li>\n<li>\u00bf<strong>Qui\u00e9n<\/strong> deber\u00eda ocuparse de los contenidos?<\/li>\n<\/ul>\n<p>Encontrar\u00e1s las respuestas en <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/6w-sobre-el-content-curator\/\"><strong>el ebook en PDF<\/strong><\/a>. Igual que <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/\">el resto de mis ebooks<\/a> (tambi\u00e9n el de la <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2017\/03\/13\/de-profesion-redactor-de-contenidos-o-copywriter-ebook-6w\/\">profesi\u00f3n de copywriter<\/a>) lo puedes descargar directamente, sin formularios. Solo te recuerdo que los primeros en recibirlos son los suscriptores de <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">mi newsletter<\/a> (un ejemplo, por cierto, de content curation).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hay pocas personas que se definan como content curator (yo lo hago en mi perfil de Twitter). Pero hay muchas que ejercen como tal, aunque no lo sepan. Es una profesi\u00f3n con poca representaci\u00f3n en las empresas y eso que muchas la necesitan para salir de su egocentrismo en redes sociales. Adem\u00e1s, estamos rodeados de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[438],"tags":[12,565],"class_list":["post-11729","post","type-post","status-publish","format-standard","hentry","category-content-curation","tag-dmassm","tag-profesion-de-content-curator"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/11729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=11729"}],"version-history":[{"count":9,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/11729\/revisions"}],"predecessor-version":[{"id":11741,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/11729\/revisions\/11741"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=11729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=11729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=11729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}