{"id":117,"date":"2007-04-14T21:38:20","date_gmt":"2007-04-14T19:38:20","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=117"},"modified":"2026-01-05T14:17:33","modified_gmt":"2026-01-05T13:17:33","slug":"ad-desde-schweppes-a-peru","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/04\/14\/ad-desde-schweppes-a-peru\/","title":{"rendered":"[AD] Desde Schweppes a Per\u00fa"},"content":{"rendered":"

Ayer en TeleCinco pudimos ver el final de la segunda Cadena de favores<\/a> que\u00a0\u00abCQC\u00bb iniciaron… no s\u00e9 cuando. Yo me enter\u00e9 por el Qu\u00e9!<\/a><\/em> (tan solidario y predispuesto a publicitar como siempre): han conseguido construir una escuela \u00abdonde no llegan las ONGs\u00bb a base de ir cambiando cosillas de famosos con otros famosos.<\/p>\n

La idea no es muy original<\/strong>\u00a0pero tiene un final \u00bfsolidario? que queda muy bien en televisi\u00f3n. Como recordar\u00e1s, ni el t\u00edtulo es suyo, Kevin Spacey fue quien ‘invent\u00f3’ la expresi\u00f3n<\/a>.<\/p>\n

Siguiendo con la tele, \u00abEl hormiguero<\/a>\u00bb ya lo estaba haciendo desde el a\u00f1o pasado (los de negro tambi\u00e9n, por lo visto hubo una primera edici\u00f3n), aunque hace tiempo que no lo veo y no s\u00e9 c\u00f3mo sigue su \u00abTruque<\/a>\u00ab, si es que sigue.<\/p>\n

Y todo esto por aquel buen chico que quiso cambiar un clip rojo por una casa, como ya explic\u00f3 al mundo entero Volkswagen Polo<\/a>\u00a0con su anuncio<\/a> (despu\u00e9s de que por Internet se supiese antes<\/a>).<\/p>\n

Todo quedar\u00eda ‘en bonito’ si fuese algo 100% solidario, pero a la que aparecieron esos puntitos de colores<\/a> toda la solidaridad se esfuma y llega la publicidad<\/strong>.\u00a0Nada m\u00e1s verlos pens\u00e9 que era una manera sutil de incorporar la marca, pero el product placement ligerito no tardan en convertirse en promoci\u00f3n directa.<\/p>\n

Los puntitos de Trina T! van directos a la sede\u00a0de Schweppes y ah\u00ed es donde se produce el \u00faltimo cambio que no es m\u00e1s que una transacci\u00f3n comercial<\/strong>: ellos\u00a0compran un cuadro por lo que cuesta enviar material escolar al Per\u00fa. O lo que es lo mismo, ellos (tambi\u00e9n \u00abCQC\u00bb) compran la imagen de empresa solidaria donando el dinero a la ONG Plan Internacional.<\/p>\n

Los de Trina parece que est\u00e1n muy necesitados de mejorar su imagen (yo no la ve\u00eda tan mal). Esta es ya la segunda acci\u00f3n solidaria en poco tiempo: las navidades pasadas buscaban<\/a> un mill\u00f3n de clicks para conseguir tres aulas en El Salvador.<\/p>\n

O sea, que s\u00ed llegan las ONGs all\u00e1 arriba de Per\u00fa\u00a0y que no es solidaridad todo lo que reluce. Eso s\u00ed, los chicos al menos tienen un cole nuevo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ayer en TeleCinco pudimos ver el final de la segunda Cadena de favores que\u00a0\u00abCQC\u00bb iniciaron… no s\u00e9 cuando. Yo me enter\u00e9 por el Qu\u00e9! (tan solidario y predispuesto a publicitar como siempre): han conseguido construir una escuela \u00abdonde no llegan las ONGs\u00bb a base de ir cambiando cosillas de famosos con otros famosos. La idea […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[73,235,415,140,81,171,54,82],"class_list":["post-117","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-cuatro","tag-marcas-de-bebidas-no-alcoholicas","tag-marcas-coches","tag-patrocinio","tag-product-placement","tag-solidaridad","tag-telecinco","tag-telepromocion"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=117"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/117\/revisions"}],"predecessor-version":[{"id":35976,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/117\/revisions\/35976"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}