{"id":11687,"date":"2018-12-03T08:08:13","date_gmt":"2018-12-03T07:08:13","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=11687"},"modified":"2019-04-01T10:07:53","modified_gmt":"2019-04-01T08:07:53","slug":"contenidos-niveles-de-madurez-de-la-estrategia-de-contenidos-infografia-comparativa","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2018\/12\/03\/contenidos-niveles-de-madurez-de-la-estrategia-de-contenidos-infografia-comparativa\/","title":{"rendered":"[Contenidos] Niveles de madurez de la estrategia de contenidos: infograf\u00eda comparativa"},"content":{"rendered":"<p>El <strong>modelo de madurez<\/strong> aplicado a la estrategia de contenidos es la base de mi libro \u00ab<a href=\"https:\/\/amzn.to\/2SgcTFV\">Estrategia de contenidos. T\u00e9cnicas para que tu empresa crezca<\/a>\u00ab: est\u00e1 organizado en 3 partes de manera que puedas consultarlo poco a poco para ir avanzando, seg\u00fan cu\u00e1l sea tu punto de partida. Si tienes curiosidad por saber en cu\u00e1l te encuentras, puedes <a href=\"http:\/\/www.marketingdecontenidos.es\/herramientas\/madurez\/\">saberlo al momento<\/a>.<\/p>\n<p><a href=\"http:\/\/www.marketingdecontenidos.es\/faqs\/que-es-el-nivel-de-madurez-de-la-estrategia-de-contenidos\/\">Cada nivel<\/a> tiene unas caracter\u00edsticas concretas que he ido explicando en infograf\u00edas individuales (est\u00e1n todas en <a href=\"https:\/\/www.pinterest.es\/evasanagustin\/niveles-de-madurez-de-la-estrategia-de-contenidos\/\">mi Pinterest<\/a>). Pero me parec\u00eda interesante poder compararlas tambi\u00e9n todas a la vez para demostrar que <strong>los niveles tienen puntos de partida comunes<\/strong> as\u00ed que realmente se trata de ir madurando, no a\u00f1adiendo m\u00e1s madera innecesaria. Creo que no cuesta tanto implicarse, confiar en los contenidos e ir superando cada uno, \u00bfverdad?<\/p>\n<p>Por poner un par de ejemplos: puedes empezar sin tener casi ni una idea de planificaci\u00f3n pero emplearte a fondo y terminar dominando por completo tu calendario editorial. Lo mismo pasa con la definici\u00f3n de tus objetivos o de tu audiencia: en el nivel b\u00e1sico no se piensa mucho en ellos pero el porcentaje cambia a medida que se va madurando la estrategia. Una vez empiezas: \u00a1no retrocedas!<\/p>\n<figure id=\"attachment_11688\" aria-describedby=\"caption-attachment-11688\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.pinterest.es\/pin\/456833955948167061\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11688 size-full\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/11\/niveles-madurez.png\" alt=\"\" width=\"600\" height=\"449\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/11\/niveles-madurez.png 600w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/11\/niveles-madurez-300x225.png 300w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/11\/niveles-madurez-468x350.png 468w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/11\/niveles-madurez-150x112.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-11688\" class=\"wp-caption-text\">Detalle de la infograf\u00eda sobre los niveles de madurez de la estrategia de contenidos<\/figcaption><\/figure>\n<p>En <a href=\"https:\/\/www.pinterest.es\/pin\/456833955948167061\/\">la infograf\u00eda completa<\/a> puedes ver tambi\u00e9n las diferentes t\u00e9cnicas que se pueden utilizar en cada nivel para que sepas qu\u00e9 puedes hacer para madurar tu estrategia de contenidos. Hay que tener en cuenta que para llegar al final de la escalera, primero hay que pasar por los escalones inferiores. As\u00ed que cuando llegas arriba has pasado por todo y ya puedes elegir cu\u00e1l te va mejor para tu situaci\u00f3n particular. Como si vas en ascensor y decides saltarte algunos pisos: la primera vez mejor que sepas qu\u00e9 hay en cada uno, \u00bfno?<\/p>\n<p><em><strong>Actualizaci\u00f3n abril 2019<\/strong><\/em>: he preparado <a href=\"https:\/\/www.youtube.com\/watch?v=Gdv65FDcbzA\">un v\u00eddeo<\/a> en el que tambi\u00e9n puedes ver las diferencias entre niveles.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Gdv65FDcbzA\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El modelo de madurez aplicado a la estrategia de contenidos es la base de mi libro \u00abEstrategia de contenidos. T\u00e9cnicas para que tu empresa crezca\u00ab: est\u00e1 organizado en 3 partes de manera que puedas consultarlo poco a poco para ir avanzando, seg\u00fan cu\u00e1l sea tu punto de partida. Si tienes curiosidad por saber en cu\u00e1l [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,465],"tags":[537],"class_list":["post-11687","post","type-post","status-publish","format-standard","hentry","category-dm","category-estrategia-de-contenidos","tag-madurez-estrategia-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/11687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=11687"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/11687\/revisions"}],"predecessor-version":[{"id":12532,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/11687\/revisions\/12532"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=11687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=11687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=11687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}