{"id":1164,"date":"2009-10-29T20:08:18","date_gmt":"2009-10-29T19:08:18","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=1164"},"modified":"2015-03-02T12:38:41","modified_gmt":"2015-03-02T11:38:41","slug":"www-no-mas-click-aqui","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/10\/29\/www-no-mas-click-aqui\/","title":{"rendered":"[WWW] No m\u00e1s \u201cclick aqu\u00ed\u201d"},"content":{"rendered":"<p>\u00bfInternet <a href=\"http:\/\/www.elmundo.es\/elmundo\/2009\/10\/26\/navegante\/1256551638.html\" target=\"_blank\">cumple 40 a\u00f1os<\/a> y a\u00fan hace falta decir \u00abhaz click aqu\u00ed\u00bb para que la gente se de cuenta de que esa palabra de otro color (o subrayada en dise\u00f1os m\u00e1s antiguos) le llevar\u00e1 a otra p\u00e1gina? Los banners tambi\u00e9n acaban con un \u00abaqu\u00ed\u00bb igual que los anuncios lo hacen con un \u00abllama ahora\u00bb, como si con ese <em>call to action<\/em> (los colores chillones y parpadeantes son opcionales) todo el mundo fuese a clickar compulsivamente. Este post est\u00e1 dedicado a todos los que siguen escribiendo pensando que sin poner \u00abaqu\u00ed\u00bb perder\u00e1n visitas.<\/p>\n<p>Empieza por preguntarte si quieres tener por cliente o lector a alguien que no es capaz de distinguir un enlace en medio del texto. \u00bfQu\u00e9 manual de instrucciones necesitar\u00e1 para utilizar tu producto? \u00bfEntender\u00e1 servicios relacionados con los social media? Pensando en el lector de tu blog, \u00bfpodr\u00e1 leer un\u00a0 post largo, captar\u00e1 tus iron\u00edas? <strong>Los enlaces son para ir m\u00e1s all\u00e1<\/strong>, para seguir leyendo, para conocer ideas nuevas, para ver m\u00e1s de un punto de vista&#8230; no son para quedarse en la \u00absuperficie\u00bb del contenido.<\/p>\n<p>Breve clase de anatom\u00eda. Un enlace tiene dos partes: texto o <em>anchor text<\/em> y url o p\u00e1gina de destino (atributos como \u00abno follow\u00bb, \u00abtitle\u00bb o \u00abtarget\u00bb entrar\u00edan en otro tipo de discusi\u00f3n). <strong>Los dos componentes han de describir su contenido<\/strong>: no hay texto m\u00e1s vac\u00edo que \u00abaqu\u00ed\u00bb (\u00abv\u00eda\u00bb seguramente es el siguiente de la lista) y no hay url m\u00e1s indescifrable que la de un acortador (por detr\u00e1s quedan las basadas en ids o con\u00a0 plugins para contabilizar clicks). \u00bfSoy la \u00fanica que antes de hacer click mira la barra de estado para saber d\u00f3nde voy?<\/p>\n<p>Para mi, <strong>un contenido bien escrito es el que integra los enlaces en el propio texto sin necesidad de recalcarlos<\/strong>. Una cosa es indicarlos con cambios de color y otra es modificar tu discurso para hacerlos evidentes. Si usas varios colores y subrayas palabras no conseguir\u00e1s destacar nada, ni siquiera los links. Pero si sigues las convenciones de tu propio dise\u00f1o, no deber\u00edan tener problemas para entenderlo y en un par de p\u00e1ginas ya los habr\u00e1s educado.<\/p>\n<p>As\u00ed que por favor, los enlaces no solo seo friendly, tambi\u00e9n user friendly. <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2007\/10\/01\/www-nuestro-amigo-el-enlace\/\">El enlace es nuestro amigo<\/a>. Repite conmigo: \u00a1no hace falta poner \u00abhaz click aqu\u00ed\u00bb para conseguir un click!<\/p>\n<p><em><strong>Anteriormente.<\/strong><\/em>.. <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/01\/www-colorear-enlaces.html\">colorear enlaces<\/a> (tres a\u00f1os despu\u00e9s me siguen \u00abacusando\u00bb de poner muchos links en mis posts)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfInternet cumple 40 a\u00f1os y a\u00fan hace falta decir \u00abhaz click aqu\u00ed\u00bb para que la gente se de cuenta de que esa palabra de otro color (o subrayada en dise\u00f1os m\u00e1s antiguos) le llevar\u00e1 a otra p\u00e1gina? Los banners tambi\u00e9n acaban con un \u00abaqu\u00ed\u00bb igual que los anuncios lo hacen con un \u00abllama ahora\u00bb, como [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,412],"tags":[222,479,387],"class_list":["post-1164","post","type-post","status-publish","format-standard","hentry","category-internet","category-redaccion-de-contenidos","tag-diseno-web","tag-enlaces","tag-usabilidad"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1164"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1164\/revisions"}],"predecessor-version":[{"id":6757,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1164\/revisions\/6757"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}