{"id":11626,"date":"2018-11-12T08:08:08","date_gmt":"2018-11-12T07:08:08","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=11626"},"modified":"2018-11-22T10:14:45","modified_gmt":"2018-11-22T09:14:45","slug":"contenidos-para-hacer-rentable-un-blog-hay-que-sudar","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2018\/11\/12\/contenidos-para-hacer-rentable-un-blog-hay-que-sudar\/","title":{"rendered":"[Contenidos] Para hacer rentable un blog hay que sudar"},"content":{"rendered":"<p>Ser blogger parece f\u00e1cil, pero no lo es. S\u00ed, escribir es liberador y har\u00e1 que te sientas bien. Pero cuesta que sea rentable al bolsillo. Hay unos cuantos por ah\u00ed explicando lo r\u00e1pido que han conseguido rentabilizar su blog, cont\u00e1ndote incluso cu\u00e1nto ganan cada mes o las visitas que han conseguido multiplicar m\u00e1gicamente. La cocina es dif\u00edcil que se vea, los entresijos que no se cuentan seguro que son los m\u00e1s jugosos. Por eso me gusta <a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">el estudio de Orbit Media<\/a>, porque pone datos a lo que los que llevamos unos cuantos a\u00f1os en esto tenemos muy claro: <strong>hay que sudar para hacer que un blog sea rentable<\/strong>.<\/p>\n<p>Es la 5\u00ba vez que hacen la encuesta a bloggers para conocer las tendencias pero en la de este a\u00f1o han sacado conclusiones a\u00fan m\u00e1s interesantes: \u00bfqu\u00e9 hacen <strong>los que contestan que ven resultados muy buenos <\/strong>(strong results)?<\/p>\n<figure id=\"attachment_11628\" aria-describedby=\"caption-attachment-11628\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-11628\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/11\/orbitmedia-most-effective-blogging-tactics-690x1024.jpg\" alt=\"\" width=\"690\" height=\"1024\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/11\/orbitmedia-most-effective-blogging-tactics-690x1024.jpg 690w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/11\/orbitmedia-most-effective-blogging-tactics-202x300.jpg 202w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/11\/orbitmedia-most-effective-blogging-tactics-236x350.jpg 236w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/11\/orbitmedia-most-effective-blogging-tactics-101x150.jpg 101w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/11\/orbitmedia-most-effective-blogging-tactics.jpg 710w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/a><figcaption id=\"caption-attachment-11628\" class=\"wp-caption-text\">Datos del informe de Orbit Media sobre tendencias de blogging<\/figcaption><\/figure>\n<p>As\u00ed que, ya lo ves, <strong>si quieres conseguir muy buenos resultados con tu blog<\/strong> has de escribir varias veces a la semana (incluso al d\u00eda) posts de m\u00e1s de 2000 palabras con alg\u00fan v\u00eddeo (o podcast) y les dedicar\u00e1s m\u00e1s de 6h a cada uno. Adem\u00e1s, prepara el bolsillo para <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2018\/01\/22\/contenidos-formas-de-rentabilizar-un-blog-y-los-gastos-que-conlleva\/\">invertir en publicidad<\/a> y tu mejor sonrisa para relacionarte con otros (<a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/12\/22\/guest-posting-escribir-en-otros-blogs-para-promocionar-el-tuyo\/\">guests posts<\/a> e influencers).<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2018%2F11%2F12%2Fcontenidos-para-hacer-rentable-un-blog-hay-que-sudar%2F&#038;text=Tener%20un%20blog%20exitoso%20supone%20invertir%20varias%20veces%20a%20la%20semana%20m%C3%A1s%20de%206h%20en%20escribir%20un%20post%20de%20%2B2000%20palabras.%20%23blogging&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">Tener un blog exitoso supone invertir varias veces a la semana m\u00e1s de 6h en escribir un post de +2000 palabras. #blogging <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2018%2F11%2F12%2Fcontenidos-para-hacer-rentable-un-blog-hay-que-sudar%2F&#038;text=Tener%20un%20blog%20exitoso%20supone%20invertir%20varias%20veces%20a%20la%20semana%20m%C3%A1s%20de%206h%20en%20escribir%20un%20post%20de%20%2B2000%20palabras.%20%23blogging&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<p>Si no quieres sudar tanto, puedes quedarte con <strong>los datos m\u00e1s comunes<\/strong>:<\/p>\n<ul>\n<li>Escribe de media 1151 palabras por post (el 46% escribe entre 500-1000). Has de saber que <a href=\"https:\/\/twitter.com\/evasanagustin\/status\/1060592913648881665?s=19\">cuanto m\u00e1s volumen, m\u00e1s engagement<\/a>.<\/li>\n<li>A\u00f1ade varias fotos a los posts (el 54% lo hace).<\/li>\n<li>Dedica de media 3h 28 minutos por post (el 23% dedica entre 2-3h).<\/li>\n<li>Publica varias veces al mes (el 23% lo hace).<\/li>\n<li>Utiliza las redes sociales para promocionar tus posts (el 96% lo hace).<\/li>\n<\/ul>\n<p>Si a\u00fan te parece mucho esfuerzo, no te enga\u00f1es y mejor ded\u00edcate a otra cosa porque los n\u00fameros van en aumento: <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2016\/11\/21\/contenidos-3h-para-escribir-un-post-de-1000-palabras-1-vez-a-la-semana\/\">los datos de hace un par de a\u00f1os<\/a> indican que ahora se escribe m\u00e1s.<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2018%2F11%2F12%2Fcontenidos-para-hacer-rentable-un-blog-hay-que-sudar%2F&#038;text=De%20media%2C%20se%20dedican%203h%20y%2028%20minutos%20a%20escribir%20un%20post%20de%201151%20palabras%2C%20seg%C3%BAn%20el%20estudio%20de%20%40orbiteers.&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">De media, se dedican 3h y 28 minutos a escribir un post de 1151 palabras, seg\u00fan el estudio de @orbiteers. <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2018%2F11%2F12%2Fcontenidos-para-hacer-rentable-un-blog-hay-que-sudar%2F&#038;text=De%20media%2C%20se%20dedican%203h%20y%2028%20minutos%20a%20escribir%20un%20post%20de%201151%20palabras%2C%20seg%C3%BAn%20el%20estudio%20de%20%40orbiteers.&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<p>Si has llegado hasta aqu\u00ed seguro que comprendes la importancia de tener datos que pongan en contexto nuestro trabajo, por eso te pido ayuda para que <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2018\/11\/05\/7a-encuesta-sobre-el-uso-corporativo-de-los-contenidos\/\">participes en mi encuesta<\/a>. \u00a1Todos salimos ganando!<\/p>\n<p>Por cierto: si no has cogido la referencia del t\u00edtulo, no sabes qu\u00e9 es <a href=\"https:\/\/www.youtube.com\/watch?v=ydS3v7sD4lk\">la fama<\/a>.<\/p>\n<p><em><strong>Actualizaci\u00f3n 21 de noviembre<\/strong><\/em>: <a href=\"https:\/\/es.semrush.com\/blog\/practicas-optimizacion-contenidos-estudio-semrush\/\">SEMRush<\/a> ha publicado tambi\u00e9n datos al respecto. 810 es su media de palabras y 152 minutos para escribirlas, a\u00f1adiendo datos de legibilidad con un 30% de lenguaje sencillo. Curioso el dato de lectura: 3 minutos de media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ser blogger parece f\u00e1cil, pero no lo es. S\u00ed, escribir es liberador y har\u00e1 que te sientas bien. Pero cuesta que sea rentable al bolsillo. Hay unos cuantos por ah\u00ed explicando lo r\u00e1pido que han conseguido rentabilizar su blog, cont\u00e1ndote incluso cu\u00e1nto ganan cada mes o las visitas que han conseguido multiplicar m\u00e1gicamente. La cocina [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[],"class_list":["post-11626","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/11626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=11626"}],"version-history":[{"count":8,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/11626\/revisions"}],"predecessor-version":[{"id":11680,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/11626\/revisions\/11680"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=11626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=11626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=11626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}