{"id":1143,"date":"2009-10-21T22:08:59","date_gmt":"2009-10-21T20:08:59","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=1143"},"modified":"2009-11-03T21:04:33","modified_gmt":"2009-11-03T20:04:33","slug":"ad-teaser-re_","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/10\/21\/ad-teaser-re_\/","title":{"rendered":"[AD] Teaser \u00abRE_\u00bb (solucionado)"},"content":{"rendered":"<p>Hay un nuevo teaser que busca que lo descubran y esta vez <a href=\"http:\/\/twitter.com\/dmassm\/status\/5028610382\" target=\"_blank\">las pistas<\/a> son muy pocas. Cada vez lo ponen m\u00e1s&#8230; \u00bfdif\u00edcil? No, \u00a1m\u00e1s inteREsante!<\/p>\n<p>Vamos a ver qu\u00e9 tenemos:<\/p>\n<ul>\n<li>tan s\u00f3lo dos letras y un car\u00e1cter que invita al pREfijo: RE_<\/li>\n<li>la tipograf\u00eda, estilo mecanografiada,\u00a0no me REcuerda a ninguna marca pero invita al etiquetado<\/li>\n<li>el color tampoco es una buena REferencia ya que he visto varios y lo \u00fanico que tienen en com\u00fan es que son chillones.<\/li>\n<\/ul>\n<p>No es \u00e9poca de REbajas as\u00ed que seguro eso no es. Me inclino por buscar un verbo\u00a0que sirva para definir actitudes y sensaciones (algunos dir\u00edan experiencias)\u00a0aplicadas a marcas. Pienso en <a href=\"http:\/\/www.evasanagustin.com\/addb\/categoria\/marca\/beefeater\/\">\u00abBe&#8230;\u00bb de \u00abBeefeater\u00bb<\/a> pero sobretodo en la campa\u00f1a \u00abShift_\u00bb de Nissan con el que incluso comparte el \u00ab_\u00bb (<a href=\"http:\/\/www.evasanagustin.com\/addb\/2007\/nissan2007_1.jpg\">algunos<\/a> <a href=\"http:\/\/www.evasanagustin.com\/addb\/2005\/nissan2005_4.jpg\">ejemplos<\/a>).<\/p>\n<p>Otra posibilidad, muy abierta, es usarlo como abreviatura de REferencia o asunto, lo cual servir\u00eda para casi cualquier campa\u00f1a. Exagerando y tirando de mi lado del cerebro conectado, hasta podr\u00eda ser un RE_ de REnviado en mails.<\/p>\n<p>Espero que no sea algo RElacionado con REinventar, \u00faltimamente se usa demasiado, pero no tengo ni idea de qui\u00e9n puede estar detr\u00e1s. Y buscar \u00abre_\u00bb en Google solo sirve para ver que <a href=\"http:\/\/estonoesunaorgia.blogspot.com\/2009\/10\/re.html\">estamos<\/a> <a href=\"http:\/\/www.lanoconvencional.com\/2009\/10\/reteaser.html\">igual<\/a>.<\/p>\n<p>\u00bfTienes alguna idea de qu\u00e9 puede ser?<\/p>\n<p><strong><em>Actualizaci\u00f3n 27 de octubre de 2009<\/em><\/strong>: como se indica en los comentarios, la campa\u00f1a sigue avanzando y ya se pueden leer palabras completas. Aqu\u00ed una tomada esta ma\u00f1ana en Barcelona, \u00abRe_ivindicar\u00bb, pero hay muchas m\u00e1s seg\u00fan parece.<\/p>\n<figure id=\"attachment_1149\" aria-describedby=\"caption-attachment-1149\" style=\"width: 318px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1149 \" title=\"teaser-re_271009\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2009\/10\/teaser-re_271009.jpg\" alt=\"teaser-re_271009\" width=\"318\" height=\"425\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2009\/10\/teaser-re_271009.jpg 398w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2009\/10\/teaser-re_271009-225x300.jpg 225w\" sizes=\"auto, (max-width: 318px) 100vw, 318px\" \/><figcaption id=\"caption-attachment-1149\" class=\"wp-caption-text\">Fotograf\u00eda tomada en Barcelona con m\u00f3vil<\/figcaption><\/figure>\n<p>\u00bfPodr\u00edamos considerar una pista m\u00e1s la separaci\u00f3n de las letras? \u00bfO la relaci\u00f3n entre el verbo y el color?<\/p>\n<p><strong><em>Actualizaci\u00f3n 2 de noviembre de 2009<\/em><\/strong>: como ya se comenta desde hace unos d\u00edas aunque hoy se ha confirmado <a href=\"http:\/\/www.prnoticias.com\/index.php\/prlogistica\/785\/10040908-fin-del-misterio-del-re-posicionamiento-de-acciona\">de manera m\u00e1s oficial<\/a>, finalmente es Acciona qui\u00e9n est\u00e1 detr\u00e1s de la campa\u00f1a con <a href=\"http:\/\/www.re.acciona.com\">www.re.acciona.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hay un nuevo teaser que busca que lo descubran y esta vez las pistas son muy pocas. Cada vez lo ponen m\u00e1s&#8230; \u00bfdif\u00edcil? No, \u00a1m\u00e1s inteREsante! Vamos a ver qu\u00e9 tenemos: tan s\u00f3lo dos letras y un car\u00e1cter que invita al pREfijo: RE_ la tipograf\u00eda, estilo mecanografiada,\u00a0no me REcuerda a ninguna marca pero invita al [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[70,129],"class_list":["post-1143","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-acciona","tag-teaser"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1143"}],"version-history":[{"count":6,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1143\/revisions"}],"predecessor-version":[{"id":1181,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1143\/revisions\/1181"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}