{"id":11319,"date":"2018-09-03T11:58:55","date_gmt":"2018-09-03T09:58:55","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=11319"},"modified":"2018-08-29T20:10:31","modified_gmt":"2018-08-29T18:10:31","slug":"contenidos-haz-una-auditoria-para-valorar-la-calidad-de-tu-estrategia-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2018\/09\/03\/contenidos-haz-una-auditoria-para-valorar-la-calidad-de-tu-estrategia-de-contenidos\/","title":{"rendered":"[Contenidos] C\u00f3mo hacer una auditor\u00eda para valorar la calidad de tu estrategia de contenidos"},"content":{"rendered":"<p>Una auditor\u00eda de contenidos es una herramienta del content strategist muy \u00fatil para <strong>conocer el estado del inventario de contenidos de una empresa<\/strong> en lo que respecta a cantidad pero sobre todo en cuanto a calidad.<\/p>\n<p>Lleva tiempo hacerla bien, pero merece la pena para responder a preguntas como, por ejemplo:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/auditoria-de-contenidos-en-10-pasos\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-11320 \" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/08\/auditoria10pasos.png\" alt=\"\" width=\"399\" height=\"276\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/08\/auditoria10pasos.png 550w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/08\/auditoria10pasos-300x207.png 300w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/08\/auditoria10pasos-507x350.png 507w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2018\/08\/auditoria10pasos-150x104.png 150w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\" \/><\/a>\u00bfQu\u00e9 hay que cambiar del <a href=\"http:\/\/amzn.to\/2hI8Q5b\">plan de contenidos<\/a>?<\/li>\n<li>\u00bfPublico lo que quiere <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/buyer-persona-en-10-pasos\/\">mi audiencia<\/a>?<\/li>\n<li>\u00bfTodo el contenido est\u00e1 representando mis valores?<\/li>\n<li>\u00bfQu\u00e9 canal est\u00e1 sobre explotado y cu\u00e1l se puede aprovechar mejor?<\/li>\n<li>\u00bfQu\u00e9 contenido tiene mejores estad\u00edsticas que la media?<\/li>\n<\/ul>\n<p>Si quieres encontrar las respuestas, desc\u00e1rgate mi gu\u00eda \u00ab<a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/auditoria-de-contenidos-en-10-pasos\/\">Auditor\u00eda de contenidos en 10 pasos<\/a>\u00bb donde te explico <strong>c\u00f3mo hacer el inventario de tus contenidos<\/strong> y as\u00ed poder contar con los datos para contestar a \u00e9sas y otras preguntas.<\/p>\n<p>La gu\u00eda \u00ab<a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/auditoria-de-contenidos-en-10-pasos\/\">Auditor\u00eda de contenidos en 10 pasos<\/a>\u00bb empieza argument\u00e1ndote por qu\u00e9 es una buena idea<br \/>\nponerla en pr\u00e1ctica y despu\u00e9s te explica qu\u00e9 has de tener en cuenta antes de hacerla. Encontrar\u00e1s entonces herramientas que te pueden servir para automatizar partes de la auditor\u00eda y tambi\u00e9n algunas tablas de ejemplo para que puedas hacer de forma m\u00e1s manual <strong>los diferentes inventarios que sirven de base para la auditor\u00eda<\/strong>. Cuando llegues a los \u00faltimos pasos habr\u00e1s conseguido recabar la informaci\u00f3n necesaria para valorar el contenidos que tiene tu empresa y decidir qu\u00e9 acciones llevar a cabo con ellos.<\/p>\n<p>Los suscriptores de <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">mi newsletter<\/a> han ido recibiendo los pasos durante el mes de agosto. Ahora que ya ha terminado, comparto en este blog el ebook recopilatorio para que t\u00fa tambi\u00e9n lo puedas descargar libremente desde <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/\">la biblioteca de mi centro de recursos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una auditor\u00eda de contenidos es una herramienta del content strategist muy \u00fatil para conocer el estado del inventario de contenidos de una empresa en lo que respecta a cantidad pero sobre todo en cuanto a calidad. Lleva tiempo hacerla bien, pero merece la pena para responder a preguntas como, por ejemplo: \u00bfQu\u00e9 hay que cambiar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,465],"tags":[483,509,515,118],"class_list":["post-11319","post","type-post","status-publish","format-standard","hentry","category-dm","category-estrategia-de-contenidos","tag-auditoria-de-contenidos","tag-calidad-del-contenido","tag-entregables-de-contenidos","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/11319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=11319"}],"version-history":[{"count":12,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/11319\/revisions"}],"predecessor-version":[{"id":11334,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/11319\/revisions\/11334"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=11319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=11319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=11319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}