{"id":1112,"date":"2009-10-10T11:08:30","date_gmt":"2009-10-10T09:08:30","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=1112"},"modified":"2010-09-28T22:35:19","modified_gmt":"2010-09-28T20:35:19","slug":"the-world-project-de-pullbear","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/10\/10\/the-world-project-de-pullbear\/","title":{"rendered":"The World Project de Pull&#038;Bear"},"content":{"rendered":"<p>Uno busca sonidos para componer una canci\u00f3n sin instrumentos, el otro busca paredes sobre las que crear una obra de arte. Son los responsables de\u00a0<a href=\"http:\/\/www.pullbear.com\/theworldproject\/justmakemusic\" target=\"_blank\">Just make music<\/a> e <a href=\"http:\/\/www.pullandbear.com\/theworldproject\/infullcolortour\" target=\"_blank\">In full color tour<\/a> pero\u00a0\u00bfqu\u00e9 tienen en com\u00fan, a parte de <strong>las ganas de comunicarse art\u00edsticamente<\/strong>? Que los dos forman parte de <a href=\"http:\/\/www.pullandbear.com\/#\/theworldproject\/\" target=\"_blank\">The World Project<\/a> organizado por Pull&amp;Bear.<\/p>\n<p>Ya no tiene sentido hablar del concurso para encontrarlos,\u00a0pero s\u00ed de <strong>los blogs<\/strong> que estos dos ganadores han puesto en marcha para contar el d\u00eda a d\u00eda de sus respectivos proyectos. Aunque, en realidad, lo que quiero es\u00a0explicarte<strong> mi participaci\u00f3n<\/strong> en ellos.<\/p>\n<p>Ferran Pruneda, Director de la <a href=\"http:\/\/www.grapa.ws\" target=\"_blank\">agencia Grapa<\/a> y a qui\u00e9n conozco har\u00e1 ya unos 5 a\u00f1os, me contact\u00f3 antes del verano para hacerme esta propuesta: \u00bfme interesaba <strong>tutelar a los ganadores de un concurso para ayudarles a llevar sus blogs<\/strong>?<\/p>\n<p>Primera gran pregunta: \u00bfqu\u00e9 entend\u00eda \u00e9l por tutela? Segunda a\u00fan m\u00e1s b\u00e1sica: \u00bfqu\u00e9 es eso del <a href=\"http:\/\/www.pullandbear.com\/#\/theworldproject\/\" target=\"_blank\">World Project<\/a>? Y tercera tambi\u00e9n muy importante: \u00bfme iba a quedar sin vacaciones? \u00c9sta \u00faltima lo condicionaba todo pero, por suerte, la respuesta fue un no.<\/p>\n<p><!--more--><\/p>\n<p>Finalmente, <strong>mi participaci\u00f3n en The World Project tiene los 3 aspectos fundamentales en la puesta en marcha de cualquier blog<\/strong>:<\/p>\n<ol>\n<li><strong>Conocimientos b\u00e1sicos del medio<\/strong>: escrib\u00ed un manual de blogging (\u00ab<a href=\"http:\/\/www.evasanagustin.com\/tublogpasoapaso\/\">Tu blog paso a paso<\/a>\u00bb concentrado en 10 p\u00e1ginas) para poner en situaci\u00f3n a los nuevos bloggers (de quienes todav\u00eda no sab\u00eda nada).<\/li>\n<li><strong>Soporte en los primeros pasos<\/strong>:\u00a0trat\u00e9 de\u00a0que los blogs arrancasen con una m\u00ednima energ\u00eda y, aunque\u00a0los primeros pasos costaron un poco, ya es una prueba superada para los dos bloggers.<\/li>\n<li><strong>Soporte en la dinamizaci\u00f3n<\/strong>: ahora que los blogs siguen realmente los proyectos, nos encontramos en esta fase de darlos a conocer para conseguir la participaci\u00f3n de la gente.<\/li>\n<\/ol>\n<p>Cualquier blog sigue el d\u00eda a d\u00eda de algo, ya sea una persona, una empresa o un tema concreto, y cualquier blogger necesita el apoyo de las visitas para continuar, ya sea en forma de comentario, de referencia o de n\u00famero en las estad\u00edsticas.<\/p>\n<p>Los blogs de The World Project\u00a0tambi\u00e9n:\u00a0siguen el d\u00eda a d\u00eda de los proyectos ganadores y necesitan que les envies <a href=\"http:\/\/www.pullandbear.com\/theworldproject\/infullcolortour\/\" target=\"_blank\">fotos con paredes<\/a> o <a href=\"http:\/\/www.pullbear.com\/theworldproject\/justmakemusic\" target=\"_blank\">sonidos\u00a0cotidianos\u00a0hechos sin instrumentos<\/a> para continuar. Te invito a que los visites y veas los <a href=\"http:\/\/www.pullandbear.com\/theworldproject\/infullcolortour\/2009\/10\/07\/the-second-big-wall\/\" target=\"_blank\">primeros muros<\/a> y el <a href=\"http:\/\/www.pullbear.com\/theworldproject\/justmakemusic\/2009\/10\/08\/we-need-you\/\" target=\"_blank\">principio de la canci\u00f3n<\/a>.<\/p>\n<p>Por supuesto, tambi\u00e9n ser\u00e1n bienvenidos comentarios sobre \u00abmi tutela\u00bb y sobre esa curiosa nube que sube y baja en la barra lateral de los blogs dise\u00f1ados por <a href=\"http:\/\/www.grapa.ws\" target=\"_blank\">Grapa<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uno busca sonidos para componer una canci\u00f3n sin instrumentos, el otro busca paredes sobre las que crear una obra de arte. Son los responsables de\u00a0Just make music e In full color tour pero\u00a0\u00bfqu\u00e9 tienen en com\u00fan, a parte de las ganas de comunicarse art\u00edsticamente? Que los dos forman parte de The World Project organizado por [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,5,2],"tags":[190,12],"class_list":["post-1112","post","type-post","status-publish","format-standard","hentry","category-dm","category-internet","category-publicidad","tag-blogmarketing","tag-dmassm"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1112"}],"version-history":[{"count":9,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1112\/revisions"}],"predecessor-version":[{"id":1120,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1112\/revisions\/1120"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}