{"id":111,"date":"2007-04-07T22:08:46","date_gmt":"2007-04-07T20:08:46","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=111"},"modified":"2007-04-07T22:10:35","modified_gmt":"2007-04-07T20:10:35","slug":"ad-10-errores-publicitarios","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/04\/07\/ad-10-errores-publicitarios\/","title":{"rendered":"[AD] 10 errores publicitarios"},"content":{"rendered":"

En Los 27 errores m\u00e1s comunes en publicidad<\/em> (Editorial Norma) Alec Benn enumera y comenta precisamente eso. Por mi parte, selecciono este dec\u00e1logo como las peores faltas publicitarias (tanto de la agencia como del anunciante):<\/p>\n

    \n
  1. Burlarse del cliente.<\/li>\n
  2. No suscitar la emoci\u00f3n apropiada.<\/li>\n
  3. Divertir en vez de vender.<\/li>\n
  4. Promover la ventas de la competencia.<\/li>\n
  5. Escoger una agencia de publicidad que tenga experiencia en lo que no se necesita.<\/li>\n
  6. Escoger un medio de comunicaci\u00f3n por su tarifa y no por su CPM.<\/li>\n
  7. No aprovechar las ventajas espec\u00edficas del medio.<\/li>\n
  8. No aprovechar la calidad intr\u00ednseca del producto.<\/li>\n
  9. No centrar el\u00a0anuncio en el target.<\/li>\n
  10. Esperar demasiado de la creatividad en el texto y en la imagen.<\/li>\n<\/ol>\n

    Aunque todos\u00a0se podr\u00edan resumir en creer que la publicidad es m\u00e1s poderosa de lo que es<\/strong>.<\/p>\n

    Aunque mis fotocopias tienen ya unos a\u00f1os, descubro ahora que en Briefblog<\/a> tambi\u00e9n los referenciaron todos incluyendo las soluciones de Benn para evitarlo.<\/p>\n","protected":false},"excerpt":{"rendered":"

    En Los 27 errores m\u00e1s comunes en publicidad (Editorial Norma) Alec Benn enumera y comenta precisamente eso. Por mi parte, selecciono este dec\u00e1logo como las peores faltas publicitarias (tanto de la agencia como del anunciante): Burlarse del cliente. No suscitar la emoci\u00f3n apropiada. Divertir en vez de vender. Promover la ventas de la competencia. Escoger […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[108,123],"class_list":["post-111","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-creatividad-en-publicidad","tag-efectividad-de-la-publicidad"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=111"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/111\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}