Hay determinados sectores que no pueden vender su producto por la v\u00eda racional y recurren a la emotividad para enganchar nuevos clientes. Sin desmerecer a los primeros, esta v\u00eda es mucho m\u00e1s interesante publicitariamente hablando porque suele ser m\u00e1s creativa y nos deja\u00a0copys para utilizar en\u00a0 nuestro d\u00eda a d\u00eda,\u00a0adem\u00e1s de para\u00a0recordar (el objetivo principal l\u00f3gicamente).<\/p>\n
Fue el caso de MasterCard<\/strong> cuando hace unos a\u00f1os<\/a> se apropi\u00f3 de \u00abtodo lo dem\u00e1s\u00bb que no se pod\u00eda comprar con dinero.\u00a0Siempre con historias entra\u00f1ables, como la sensaci\u00f3n de ver la cara un chaval al entrar por primera vez en un estadio. En la \u00faltima, es un ni\u00f1o quien vive la frase de que\u00a0\u00abno tiene precio\u00bb ense\u00f1ar algo\u00a0a su padre<\/a>\u00a0(y adem\u00e1s con un tema de inter\u00e9s social).<\/p>\n Ahora es el turno de Visa<\/strong> quien, despu\u00e9s de convencernos<\/a> de que se puede llegar a una boda a tiempo, se est\u00e1 acercando a este tipo de mensaje emotivo. En su \u00faltimo spot<\/a>, la Sra. Rushmore monta un concierto colectivo entre m\u00fasicos callejeros a ritmo de \u00abLife on Mars\u00bb y la voz en off nos pide que\u00a0guardemos las monedas \u00abpara las cosas grandes\u00bb (desde luego que tanta gente se ponga de acuerdo lo es)\u00a0y paguemos con su tarjeta hasta las compras peque\u00f1as.<\/a><\/p>\n Cosas sin precio VS cosas grandes, MasterCard VS Visa.<\/strong> Ha empezado la batalla de la emotividad y el \u00faltimo en llegar lo tiene complicado porque qui\u00e9n no ha dicho con sorna alguna vez eso de que algo \u00abno tiene precio\u00bb. En cambio, aunque el mensaje es tambi\u00e9n\u00a0potente puede llevar a la duda, \u00bfse pueden pagar grandes cosas en efectivo? \u00bfNo son esas precisamente las que no tienen precio?<\/p>\n","protected":false},"excerpt":{"rendered":" Hay determinados sectores que no pueden vender su producto por la v\u00eda racional y recurren a la emotividad para enganchar nuevos clientes. Sin desmerecer a los primeros, esta v\u00eda es mucho m\u00e1s interesante publicitariamente hablando porque suele ser m\u00e1s creativa y nos deja\u00a0copys para utilizar en\u00a0 nuestro d\u00eda a d\u00eda,\u00a0adem\u00e1s de para\u00a0recordar (el objetivo principal […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[514],"class_list":["post-1092","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-marcas-de-banca"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1092"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1092\/revisions"}],"predecessor-version":[{"id":36057,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1092\/revisions\/36057"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}