{"id":10484,"date":"2018-05-28T08:08:07","date_gmt":"2018-05-28T06:08:07","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=10484"},"modified":"2019-01-29T12:23:35","modified_gmt":"2019-01-29T11:23:35","slug":"contenidos-28-preguntas-que-debes-hacerte-al-redactar-un-post-para-tu-corporativo","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2018\/05\/28\/contenidos-28-preguntas-que-debes-hacerte-al-redactar-un-post-para-tu-corporativo\/","title":{"rendered":"[Contenidos] 28 preguntas que debes hacerte al redactar un post para tu blog corporativo"},"content":{"rendered":"<p>Hace ya <a href=\"https:\/\/twitter.com\/evasanagustin\/status\/999948300169203712\">bastante tiempo<\/a> que <strong>me dedico a redactar contenidos<\/strong> digitales, online, web&#8230; y hace unos cuantos que tambi\u00e9n <a href=\"http:\/\/www.evasanagustin.com\/docente\/\">imparto formaci\u00f3n<\/a> para ense\u00f1ar a otros <strong>c\u00f3mo escribir para Internet<\/strong>, para p\u00e1ginas web, para blogs&#8230; As\u00ed que hace un buen pu\u00f1ado de a\u00f1os que tengo clara mi metodolog\u00eda (si no la tuviese ser\u00eda dif\u00edcil que me ganase la vida redactando para otros). La aplico sin darme cuenta (cosas de la experiencia) pero me faltaba ponerla por escrito de forma clara para que sirviese a futuros <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/6w-sobre-el-redactor-de-contenidos-o-copywriter\/\">redactores<\/a>.<\/p>\n<p>Despu\u00e9s de darle vueltas al formato e inspirada por <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/04\/07\/contenidos-25-consideraciones-antes-de-publicar\/\">la del CMI<\/a>, me decid\u00ed por una checklist que puedes consultar y descargar en PDF desde <a href=\"https:\/\/www.slideshare.net\/evasanagustin\" target=\"_blank\" rel=\"noopener\">mi SlideShare<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/Grc5qGVFm0C5NZ\" width=\"668\" height=\"714\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"\/\/www.slideshare.net\/evasanagustin\/checklist-redaccion-blogging\" title=\"Checklist redaccion blogging\" target=\"_blank\">Checklist redaccion blogging<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/evasanagustin\" target=\"_blank\">Eva Sanagustin<\/a><\/strong> <\/div>\n<p>Puedes encontrar los <strong>pasos para escribir un post<\/strong> divididos en 5 bloques para que no te olvides de ning\u00fan elemento clave:<\/p>\n<ul>\n<li><strong>Documentaci\u00f3n<\/strong>, recuerda que no se puede escribir sin saber algo de <a href=\"https:\/\/www.amazon.es\/dp\/8460880958?&amp;tag=evasanagustin-21\">la estrategia a seguir<\/a>.<\/li>\n<li><strong>Esbozo<\/strong>, recomendaciones para <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\/el-proceso-de-escribir-cualquier-cosa-en-10-pasos\/\">organizar las ideas<\/a>.<\/li>\n<li><strong>T\u00edtulo<\/strong>, preguntas clave para que cumpla su funci\u00f3n y atraiga miradas.<\/li>\n<li><strong>Redacci\u00f3n<\/strong>, repaso a la estructura interna del post.<\/li>\n<li><strong>Edici\u00f3n<\/strong>, cosas en las que fijarse despu\u00e9s de escribir y antes de publicar.<\/li>\n<\/ul>\n<p>Cada bloque tiene <strong>una serie de preguntas<\/strong> para orientarte en la redacci\u00f3n del contenido (vale: si las cuentas, son 24 preguntas y 4 recomendaciones). Para que fuese una <a href=\"http:\/\/www.marketingdecontenidos.es\/plantillas\/checklist-redaccion-blogging\/\">checklist de blogging<\/a>, la respuesta es del tipo S\u00ed\/No, es decir, solo tienes que marcar el \u00edtem que has repasado.<\/p>\n<p>El objetivo es que te asegures de un vistazo que lo que has preparado est\u00e1 bien escrito. En otras palabras: pon\u00e9rtelo f\u00e1cil, como <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/\">todos mis recursos<\/a>. Si quieres saber m\u00e1s, puedes consultar un <strong>tutorial<\/strong> que incluye recomendaciones pr\u00e1cticas y enlaces para cada paso de la <a href=\"http:\/\/www.marketingdecontenidos.es\/tutoriales\/redaccion-de-contenidos\/\">redacci\u00f3n para un blog corporativo<\/a>. Adem\u00e1s, como no pod\u00eda ser de otra forma, en \u00ab<a href=\"http:\/\/evasanagustin.com\/manualdeblogging\/\">Manual de blogging<\/a>\u00bb dedico un cap\u00edtulo a ello.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace ya bastante tiempo que me dedico a redactar contenidos digitales, online, web&#8230; y hace unos cuantos que tambi\u00e9n imparto formaci\u00f3n para ense\u00f1ar a otros c\u00f3mo escribir para Internet, para p\u00e1ginas web, para blogs&#8230; As\u00ed que hace un buen pu\u00f1ado de a\u00f1os que tengo clara mi metodolog\u00eda (si no la tuviese ser\u00eda dif\u00edcil que me [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[158,478,516],"class_list":["post-10484","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-blogs-corporativos","tag-edicion-de-contenidos","tag-herramientas-para-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/10484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=10484"}],"version-history":[{"count":6,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/10484\/revisions"}],"predecessor-version":[{"id":10495,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/10484\/revisions\/10495"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=10484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=10484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=10484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}