{"id":1034,"date":"2009-09-10T21:28:31","date_gmt":"2009-09-10T19:28:31","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=1034"},"modified":"2009-09-10T21:38:59","modified_gmt":"2009-09-10T19:38:59","slug":"ad-moussel-nos-devuelve-a-1969","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/09\/10\/ad-moussel-nos-devuelve-a-1969\/","title":{"rendered":"[AD] Moussel nos devuelve a 1969"},"content":{"rendered":"

El 20 minutos de hoy viene con una portada de esas que merece la pena guardar. Lamentamente, y sin motivo aparente (si no les importa poner publicidad en la portada en papel, por qu\u00e9 les habr\u00eda de molestar ponerla en el pdf) han dejado de incluir estos geniales ejercicios de periodismo publicitario<\/a><\/strong>.<\/p>\n

La portada y p\u00e1gina 2 reproduc\u00edan la edici\u00f3n estraordinaria de 1969 del \u00abMoussel News, las noticias (y la fragancia) de toda la vida<\/strong>\u00ab. Me esperaba que ocupasen toda la s\u00e1bana pero al girar el diario se puede ver a una pareja desnud\u00e1ndose en la cama, algo totalmente inadecuado para la \u00e9poca.<\/p>\n

Es divertido leer ‘noticias de hace 40 a\u00f1os’ que chocan con el presente. Por ejemplo la noticia principal, ahora que consumo responsable de agua es un ejercicio corriente, leer \u00abMoussel transforma la ducha en un ba\u00f1o de espuma<\/strong>\u00bb est\u00e1 bien pero la foto de una chica tomando un ba\u00f1o no refuerza la idea.<\/p>\n

O en el lateral, \u00abLos hombres confiesan: la esposa perfecta huele a Moussel<\/strong>\u00ab. Hoy seguramente dir\u00edamos ‘mujer’ en lugar de ‘esposa’ y a\u00fan as\u00ed alguien se quejar\u00eda. Y otro ejemplo en el interior, una conversaci\u00f3n de \u00e9poca que hoy ser\u00eda motivo de demanda por acoso: \u00ab\u00bfSe\u00f1orita, de d\u00f3nde viene ese incre\u00edble aroma?<\/strong>\u00ab, \u00ab\u00a1Es Moussel, profesor!<\/strong>\u00ab.<\/p>\n

Pero tambi\u00e9n hay lugar para el humor en estas noticias inventadas. Como un Top Hits de canciones para cantar en el ba\u00f1o con el jingle de su spot<\/a> como n\u00famero 1, por encima del \u00abVivo cantando\u00bb de Salom\u00e9. O un corresponsal del futuro, MO-09,\u00a0que les comunica que todav\u00eda no existen coches voladores.<\/p>\n

En definitiva, un buen trabajo de nostalgia que se complementa perfectamente con la recuperaci\u00f3n del spot… aunque todo\u00a0es para vender ‘una\u00a0actualizaci\u00f3n del producto’: desodorante y jab\u00f3n de manos. Como usuaria que he sido de esta marca, te aseguro que me han entrado ganas de volver a comprarlo.<\/p>\n","protected":false},"excerpt":{"rendered":"

El 20 minutos de hoy viene con una portada de esas que merece la pena guardar. Lamentamente, y sin motivo aparente (si no les importa poner publicidad en la portada en papel, por qu\u00e9 les habr\u00eda de molestar ponerla en el pdf) han dejado de incluir estos geniales ejercicios de periodismo publicitario. La portada y […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[346,380],"class_list":["post-1034","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-marcas-de-perfumes","tag-periodismo-publicitario"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=1034"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1034\/revisions"}],"predecessor-version":[{"id":1042,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/1034\/revisions\/1042"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=1034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=1034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=1034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}