{"id":100,"date":"2007-03-13T20:58:51","date_gmt":"2007-03-13T19:58:51","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=100"},"modified":"2007-03-13T21:01:37","modified_gmt":"2007-03-13T20:01:37","slug":"ad-los-sentidos-y-las-marcas","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/03\/13\/ad-los-sentidos-y-las-marcas\/","title":{"rendered":"[AD] Los sentidos y las marcas"},"content":{"rendered":"

En La Contra<\/a>\u00a0de hoy en La Vanguardia<\/em>, Llu\u00eds Amiguet conversa con Martin Lindstrom<\/a>, a quien se define como investigador publicitario y \u00abexpandidor\u00bb de marcas. El titular, \u00abLos anuncios de la tele ya no venden\u00bb; la excusa para la entrevista, su participaci\u00f3n hace unos d\u00edas en el Rethink<\/a>\u00a0con la ponencia \u00abThe new generation of Branding<\/a>\u00ab.<\/p>\n

Las primeras l\u00edneas son prometedoras. Lindstrom responde que la mejor marca de la historia es la Iglesia por ser una marca multisensorial<\/strong>. Explica el concepto brand sense<\/a>, o la importancia de los sentidos en las marcas, y habla de sensogramas.<\/p>\n

Tambi\u00e9n comenta su tarjeta (con un borde doblado, un estilo por cierto presente en sus webs) y, aunque a Amiguet no le interese, a mi me parece muy importante intentar fijarse en el recuerdo gracias a la tarjeta de visita<\/strong>. Est\u00e1 claro que no vale hacerlas en el Metro si quieres destacar.<\/p>\n

Continuando en la l\u00ednea del titular, Lindstrom opina que \u00ab(los anuncios) hoy son cada vez m\u00e1s irrelevantes porque ignoran la experiencia sensorial. Y al fin y al cabo, una marca es una experiencia que vende otra de producto o de servicio: cada marca debe servir a los cinco sentidos<\/em>.\u00bb<\/p>\n

Despu\u00e9s de leerlo me han entrado ganas de ponerme mi perfume favorito. \u00bfPara mejorar el ambiente en el Metro? No, para reafirmar mi marca personal<\/strong>. \u00bfTe imaginas que en lugar de esa costumbre que tienen algunos de decir qu\u00e9 escuchan mientras escriben dijesen a qu\u00e9 huelen?<\/p>\n

Anteriormente… los sentidos seg\u00fan Voll Damm<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

En La Contra\u00a0de hoy en La Vanguardia, Llu\u00eds Amiguet conversa con Martin Lindstrom, a quien se define como investigador publicitario y \u00abexpandidor\u00bb de marcas. El titular, \u00abLos anuncios de la tele ya no venden\u00bb; la excusa para la entrevista, su participaci\u00f3n hace unos d\u00edas en el Rethink\u00a0con la ponencia \u00abThe new generation of Branding\u00ab. Las […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[59,155],"class_list":["post-100","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-eventos","tag-marca-personal"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=100"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/100\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}