1. Marketing de contenidos

2. 

   Infographic: Content Diversity in Online…

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   ·

   Thu, May 16 2013 04:00:01
3. “veo que la palabra contenidos está en boca de todos y en los procesos de pocos.”

   “veo que la palabra contenidos está en boca de todos y en los procesos de pocos.” – Centrate en el usuario y no en la …

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   evasanagustin
4. The 10 Most Important Attributes of a Content Marketing Maven

   10 key skills that are elemental to the role of a marketing maven. A complete job description would include the following wish …

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   Google Plus
5. Looking at the content strategy in 3 dimensions

   An in-depth overview of the different steps in the content strategy and a 3-D content mapping model.See it on Scoop.it, via …

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   Contentmarketingexperience
6. Calendario editorial
7. The Importance of Frequent and Consistent Content Marketing | Business 2 Community

   If you’ve been following the content marketing space the last few years (I suspect if you’re a Brand & Capture …

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   Eva Sanagustin
8. Análisis de contenidos
9. Marketing ROI: why you need it in content marketing too

   The use of marketing ROI is increasing. It’s important in content marketing too but often misunderstood. Content marketing ROI …

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   Contentmarketingexperience
10. ¿Dónde está Avinash cuando se le necesita?: “Mi mejor arma está en el cerebro. Mi hermano tiene su espada, el rey Robert tiene su maza, y yo tengo mi mente… Pero una mente necesita de los libros …

    See it on Scoop.it, via Marketing de contenidos

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    Blogspot

11. Redacción de contenidos

12. “Instead of hanging onto the notion of writing your content for Google, think about writing for your…”

    “Instead of hanging onto the notion of writing your content for Google, think about writing for your readers – always focus on …

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    evasanagustin
13. Why is Your Content Boring? by Vertical Measures

    Barry Feldman writes on ways to make your content marketing pieces UNboring with creative tactics.See it on Scoop.it, via …

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    Barry Feldman
14. Six things to consider when writing product descriptions

    A great product description is one of the most important features needed for an effective product page alongside user reviews, …

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    Econsultancy
15. Documentación
16. 

    Magis Iglesias@magisiglesias

    “@cosmejuan: Por cada página escrita, cien documentadas. Kapuscinsky. Me sumo. La teoría de las 3 fuentes no ha muerto. Sí se puede:-)

    Sat, May 18 2013 11:06:43

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17. Content curation

18. The Downsides of Licensed Content for Curation

    When it comes to curated content, there are two predominant models for utilizing third party content: unlicensed content, and …

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    Pawan Deshpande
19. 5 reasons why I love being a content curator

    A few months ago, my introduction to content curation, which I had shared on this blog and Internet Billboards, got noticed by …

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    Cendrine Marrouat

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1. [Contenidos] Qué se puede aprender de “Pesadilla en la cocina”

   En el programa de Gordon Ramsay “Kitchen nightmares” (igual que en su versión española con Alberto Chicote …

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   Evasanagustin
2. Marketing de contenidos
3. 

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   ·

   Mon, May 06 2013 14:01:10
4. 

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   ·

   Fri, May 10 2013 08:00:29
5. 

   Mari Smith@MariSmith

   80% content, 20% promotion. 80% focus on *them*, 20% focus on you. #SMCamp

   Tue, May 07 2013 09:11:20

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6. 

   Territorio creativo@tcreativo

   RT @farmaventas: Marketing de contenidos la mejor forma para tener vinculación con el usuario @salvadorsuarez @tcreativo #ecomfv

   Thu, May 09 2013 01:15:15

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7. Marketing de Contenidos y Social Media: Equipo perfecto

   Marketing de Contenidos y Social Media: Equipo perfecto

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   Tumblr
8. Content marketing: how to measure its success

   One of the most common questions we get asked is how to define content marketing success. In school, and in any investigative …

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   Neville Luff

9. Content curation

10. Content Curation for Your Website by Ver…

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    ·

    Sat, May 11 2013 08:00:16
11. Content Curation – Simple Definitions | Business 2 Community

    What in the world is ‘content curation’? And why, for example, does my spell checker stubbornly refuse to recognize …

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    Ron VanPeursem
12. Curating Content for a WordPress Blog (How I Do It)

    See it on Scoop.it, via Marketing de contenidos

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    Managewp

13. Redacción web

14. 

    David Meerman Scott@dmscott

    ·

    Thu, May 09 2013 10:55:19

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15. 

    Jeff Goins@JeffGoins

    Are you a good writer? Who cares?! Are you an effective writer? THAT is the question.

    Tue, May 07 2013 07:36:03

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16. “Make an impact on just one person.”

    “Make an impact on just one person.” – Seth’s Blog: How to write copy that goes viral

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17. 

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    ·

    Sat, May 11 2013 04:00:03
18. 

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    ·

    Wed, May 08 2013 03:35:46
19. The real price of cheap content – ABC Copywriting

    See it on Scoop.it, via Redaccion de contenidos web

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    Abccopywriting

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1. Marketing de contenidos

2. 

   Taking Shape with Content Marketing [INF…

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   ·

   Thu, Feb 28 2013 08:45:26
3. Real Marketing Sh*t: An SEO’s Guide to Content Marketing – 97th Floor

   See it on Scoop.it, via Marketing de contenidos

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   97thfloor
4. 4 Ways to Fall in Love with Content Marketing (NOW)

   It is time to fall in love with Content Marketing. Why? Well let me explain. I make a living providing visual branding …

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   Craig McBreen
5. Tipos de contenidos
6. 

   The Pros and Cons of Online Content Type…

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   ·

   Sun, Mar 03 2013 04:00:08
7. Contenido de calidad
8. 

   Michelle Phillips@Codefetti

   Something to think about: Quality content is in the eye of your ideal client says @therichbrooks #css13

   Thu, Feb 28 2013 13:29:48

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9. 

   Kristina Halvorson@halvorson

   My biggest concern with the whole content marketing movement is this: the very last thing most companies need is MORE CONTENT.

   Wed, Feb 27 2013 10:48:07

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10. Redacción de contenidos

11. 

    Jon Winokur@AdviceToWriters

    “I…think of writing as…a gift that’s been given to me…”
    advicetowriters.com/home/20…
    #amwriting #writing

    Sun, Mar 03 2013 08:57:19

    ReplyRetweetFavorite
12. 

    Jon Winokur@AdviceToWriters

    No one can take writing away from you, but no one can give it to you, either.
    MEG WOLITZER
    #amwriting #writing #writetip

    Thu, Feb 28 2013 07:51:31

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13. The Absolutely Foolproof Blog Post Checklist

    Ever publish a blog post only to discover some glaring mistake you made, some thing you completely missed?See it on Scoop.it, …

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    Remarkablogger
14. Short and Sweet | Content Rules, Inc.

    Fact: Long sentences can be difficult to read. Fact: Long sentences can be difficult to translate.See it on Scoop.it, via …

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    Contentrules
15. 

    Sarcasm@ThatsSarcasm

    What I hate most about Twitter: finishing a good tweet, having -1 characters left, and then having to decide which grammar crime to commi

    Thu, Feb 28 2013 21:05:07

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16. Branded content

17. 

    María M. Lorman@marialorman

    La clave: no trabajar para las empresas sino para las personas @RobertoCarreras #BrandedContent

    Thu, Feb 28 2013 08:49:01

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18. 

    Esther Castellano @EstherCSCS

    Storytelling+engagement+transmedia Otra manera de comunicar eficazmente. Cargado de razón está @javierregueira @AAPCV #brandedcontent

    Thu, Feb 28 2013 08:34:51

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19. 

    Carlos Valero@CarletsValero

    @javierregueira los #anuncios ya no son interesantes para el #consumidor, quieren #contenido de calidad que no interrumpa #BrandedContent

    Thu, Feb 28 2013 08:00:13

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20. Storytelling

21. 

    Begin Your Brand Storytelling Journey wi…

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    evasanagustin

    ·

    Sun, Mar 03 2013 01:34:24
22. 

    Content Marketing@CMIContent

    Marketers have always been telling stories. What has changed? The reach and opportunities to influence. ~ @sjrotter #CMI

    Wed, Feb 27 2013 11:09:08

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23. 

    Laureano López@elcopycanalla

    No es el nº de veces que repitas una publicidad, sino la capacidad de envolver un valor con una historia única. #Pymes: podéis ser grandes

    Mon, Feb 25 2013 10:44:23

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24. Content curation

25. Social Media Curation Guide

    Social content curation is an important building block of your inbound marketing strategy.See it on Scoop.it, via Marketing de …

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    gfiorelli1
26. 3 Essential Content Curation Best Practices to Boost Content Marketing Performance

    Here is an excerpt from interesting article by Lee Odden on his Online Marketing Blog:”Content Curation Facilitates Many …

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    Toprankblog

1. Marketing de contenidos
2. Content Marketing on a Limited Budget

   Content marketing is used by businesses of all sizes and in all industries. In some cases, businesses have large marketing …

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   Scoop

   ·

   Original link
3. Medios sociales
4. Social Media: Why Every Business Should Have a Blog

   Business Blog: Learn the customer, social media, SEO, and reputation benefits of having a business blog.See it on Scoop.it, …

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   ·

   Original link
5. 

   José María Palomares@chemapalomares

   “El 90% de las #pymes cree que es importante disponer de blog corporativo” “El contenido debe ser un regalo” @colanesijm en #pymesRRSS

   Tue, Jan 15 2013 01:41:03

   ·

   Original link

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6. Calendario editorial
7. Content Calendar

   This post walks you through how to create an editorial calendar for your content marketing efforts.See it on Scoop.it, via …

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   ·

   Original link
8. How to get 80% of the results with 20% of the content

   When should you write? How often? How long should your blog posts be? Should you have a schedule? I get asked these …

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   ·

   Original link
9. Redacción de contenidos
10. 

    Jon Winokur@AdviceToWriters

    If you can’t be funny, be interesting. HAROLD ROSS
    #amwriting #writing #writetip

    Fri, Jan 18 2013 20:41:06

    ·

    Original link

    ReplyRetweetFavorite
11. 

    Jeff Goins@JeffGoins

    Writing isn’t about picking the right topic; it’s about finding the right voice. #amwriting

    Fri, Jan 18 2013 01:30:48

    ·

    Original link

    ReplyRetweetFavorite
12. Content curation
13. 

    INFOGRAPHIC: Using Curation to Create the Perfect Content Marketing Mix

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    evasanagustin

    ·

    Sat, Jan 19 2013 11:26:39

    ·

    Original link
14. “C.I.A: Current. Interesting. Applicable.”

    “C.I.A: Current. Interesting. Applicable.” – What Should I Post Today? A Guide to Content Curation | Canadian Public Relations …

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    ·

    Original link
15. Storytelling
16. Why You Need to Tell Stories

    Using stories to describe your product helps employees, customers, and press understand how it works in the real world, not in …

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17. The Secret to Telling a Compelling Brand Story by Jennifer Kane | She Owns It

    Entrepreneurs, how to craft your brand story, elevator pitch, compelling testimonial.See it on Scoop.it, via Marketing de …

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    ·

    Original link
18. Nuevas formas de contar… | Bloguismo

    RT @bloguismo_es: Nuevas formas de contar… | Bloguismo http://t.co/S1YX2QPKSee it on Scoop.it, via Marketing de …

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    ·

    Original link
19. SEO
20. 

    David Meerman Scott@dmscott

    A great blog post about something you’re passionate about is much better for your brand than a boring post using “good keywords”.

    Fri, Jan 18 2013 02:44:21

    ·

    Original link

    ReplyRetweetFavorite
21. 

    The Hidden Value of Long Tail Keywords [Infographic]

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    ·

    Thu, Jan 17 2013 02:24:29

    ·

    Original link
22. Infografías
23. A Blogger’s Guide to Publishing Infographics

    With plenty of different forms of advertising and publication forming over the past several years, many bloggers are looking …

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    ·

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24. ¿Más recursos?

25. Marketing de contenidos – Los contenidos como estrategia de marketing

    Qué es el marketing de contenidos, por qué es importante el contenido para las empresas, recursos sobre estrategias de contenidos y servi…

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    Posterous

    ·

    Original link

1. Marketing de contenidos

2. 

   Content Marketing: A Game of Skill #Infographic

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   evasanagustin

   Sun, Nov 25 2012 02:24:26

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3. 

   How to build a killer content marketing strategy ” Content Marketing Blog by Newsvend

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   Sat, Nov 24 2012 07:12:19

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4. 

   Building Brand with Content Marketing – Brand Fever | Brand and Marketing Firm

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   Sat, Nov 24 2012 04:48:09

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5. A Content Marketing Innovation Cheat Sheet | Copyblogger

   We all want better content marketing ideas, but it isn’t always as simple as just putting on your “better idea” cap.See it on …

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6. Storytelling
7. La clave de un relato de marca: sencillez y belleza

   La semana pasada anticipábamos que en esta entrega de nuestro particular paseo alrededor del storytellling como recurso …

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8. The Benefits of Storytelling

   Have you ever wondered how you can make your presentations more dynamic? Do you want to relate to your audience so that your …

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9. Calendario editorial
10. Content Calendar – Editorial Planning for Content Marketing by Vertical Measures

    Vertical Measures has created a content calendar template to help get you started in your planning.See it on Scoop.it, via …

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11. Medición
12. 

    How Marketers Are Measuring Content [INFOGRAPHIC] | Marketing Automation – Pardot

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    Sat, Nov 24 2012 09:36:11

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13. Redacción de contenidos

14. Redacción VS Edición

15. Write like you’re in love. Edit like you’re in charge. #writing

    — James Scott Bell (@jamesscottbell)
    2 days ago
16. Características de la traducción literaria

      Todos sabemos que un traductor profesional debe ser también un excelente escritor dado que es el encargado de …

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17. Titulares
18. How to Write Sassy SEO Titles that Go Viral

    Learn how to write SEO titles that are keyword focused, appealing and shareable, capable of transforming random internet …

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19. Never publish a question headline that can be answered with either yes or no. The goal is to spark a dilemma.

    — Brian Clark (@copyblogger)
    5 days ago
20. Enlaces

21. Un libro sin notas al pie es como una web sin enlaces. #writing

    — Eva Sanagustin (@evasanagustin)
    10 hours ago
22. Llamadas a la acción

23. Pon un poco de copy en tu vida: añade una llamada a la acción cuando pongas un enlace en FB! No cuesta tantooo #fail #writing

    — Eva Sanagustin (@evasanagustin)
    a day ago
24. Bloqueo de escritor
25. 

    How to Break Out of a Creative Rut | Copyblogger

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    evasanagustin

    Sun, Nov 25 2012 04:48:26

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26. Content curation

27. #contentcurator MRT: @silviacobo: Hoy, un trabajo del periodista es filtrar para ofrecerlo a tus lectores, encontrar lo valioso #10encom

    — Eva Sanagustin (@evasanagustin)
    3 days ago
28. 

    Do’s and Don’ts of Content Curation – Resume Writers’ Digest

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    evasanagustin

    Tue, Nov 20 2012 04:48:22

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29. The Ultimate List of Content Curation Tools and Platforms

    See it on Scoop.it, via Marketing de contenidos

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30. ¿Quieres más?

31. Lo que pasó la semana pasada

32. 

    Content News S46 A12

    Storified byevasanagustin

    Lo más destacado esta semana sobre marketing de contenidos recopilado por Eva Sanagustín

    Content News S46 A12

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    Eva Sanagustin

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1. Marketing de contenidos

2. Inbound marketing
3. 

   A Super Simple Explanation of Inbound Marketing [INFOGRAPHIC]

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   evasanagustin

   Mon, Nov 05 2012 11:53:08

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4. Perfiles de audiencia
5. 

   Have different target audiences? Build customized landing pages. #Web pages don’t have to have a one-size-fits-all approach. #webwriting

   Heather Lloyd-Martin

   Thu, Nov 08 2012 08:35:13

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6. 

   As it should, a theme is emerging at #cmworld: Content marketing cannot be self-serving. It has to benefit the customer.

   Shel Holtz

   Wed, Nov 07 2012 09:22:23

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7. [Infographic] 10 Ways to Convert More Customers (with Psychology)

   See it on Scoop.it, via Marketing de contenidos

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8. Promoción de contenidos

9. 

   Content may be king, but it needs to get off its ass and walk around a bit.

   Dharmesh Shah

   Thu, Nov 08 2012 08:03:52

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10. 

    Infographic: The Best Times To Share Content On Twitter And Facebook

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    evasanagustin

    Fri, Nov 09 2012 03:00:07

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11. 

    @marketingbuddy: Content should be channel agnostic. Amen. #cmworld

    Chris Seper

    Wed, Nov 07 2012 08:28:10

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12. Redacción de contenidos

13. “sentarse a escribir con frecuencia te empuja a conocer cosas nuevas, a estar pendiente de lo que…”

    “sentarse a escribir con frecuencia te empuja a conocer cosas nuevas, a estar pendiente de lo que ocurre, a ordenar tus ideas y …

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14. 

    “Read a ton and don’t be afraid of being influenced…”

    http://www.advicetowriters.com/interviews/2012/1/27/phillip-lopate.html

    #amwriting #writing #writetip

    Jon Winokur

    Mon, Nov 05 2012 18:40:48

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15. Ideas For Content Creation

    Ideas For Content Creation…See it on Scoop.it, via Redaccion de contenidos web

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16. Plagio de contenidos en Internet: cómo detectarlo y qué hacer

                 …See it on Scoop.it, via Redaccion de contenidos web

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17. Content curation

18. Quick Content Curation In 60 Seconds Or Less | Content Keen

    Developing content is hard enough as it is, but doing so on a regular basis can be exhausting. Hopefully these methods/tools …

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19. ¿Quieres más?

20. 
    

    Content News S44 A12

    Storified byevasanagustin

    Lo más destacado esta semana sobre marketing de contenidos recopilado por Eva Sanagustín

    Content News S44 A12

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    Eva Sanagustin

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21. Marketing de contenidos

    Los artículos que aparecen aquí han sido filtrados y seleccionados automáticamente desde mi lista de Twitter dedicada al marketing de con…

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    Paper

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